Seth Godin - Permission Marketing: Turning Strangers into Friends, and Friends into Customers

7 ratings (7 Epinions reviews)
Epinions Product Rating: Very Good
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    Highest Rated Consumer Review by the Community

  • Already old hat

    Jan 23, 2001 by
    Rated a Very Helpful Review
    Pros: At least a little bit better than the standard business school bull
    Cons: Only a a little bit better than the standard business school bull

    Summary: The Revolution That Never Was The greatest strength of Permission Marketing is the way in which author Seth Godin has marketed his book as a revolution in business. He'd have us all believe that he's got a brand spankin' new way of ... read more

  • Turning Point

    Apr 11, 2007 by
    Rated a Helpful Review
    Pros: Interesting reading, easy to read and easy to apply knowledge received from the book
    Cons: Some points are not deeply researched, but presented as "facts".

    Summary: Fantastic book, do you think you know how to sell you product? Read this book and you will see how your understanding of the business world around will change. This book not only will help you to sell products or service but rather will help you to ... read more

  • Better luck next time.

    Jul 7, 2003 by
    Rated a Helpful Review
    Pros: Excellent Ideas on how to grow a business.
    Cons: Very negative thoughts on network marketing.

    Summary: My understanding of this book was how to develop a buzz about an idea for business. The major problem I have is the numerous times he mentioned his favorite ideas ie hotmail. If he has been on hotmail in the past 2 years how does he avoid the porn that ... read more

  • Turning hope into reality

    Apr 23, 2000 by
    Rated a Helpful Review
    Pros: Good documentation of a new model
    Cons: Somewhat academic

    Summary: Like many of the business to consumer company models that gush about the virtues of one to one marketing, Godin's book is a nice theoretical and idealistic book. Even though I have given many companies "permission" to market to me, I have yet ... read more

  • Godin has my 100% permission

    Dec 20, 1999 by
    Rated a Very Helpful Review
    Pros: Inspiring
    Cons: TOO SHORT!!

    Summary: You don't need 50 books to teach you about Internet marketing. Seth Godin is hands down the guru in the field. His boundless insights explain convincingly how certain marketing campaigns and certain don't. He explains how the way marketing used to ... read more

  • Brilliant. Brilliant. Brilliant.

    Sep 14, 1999 by
    Rated a Very Helpful Review
    Pros: Brilliant thinking about New Media & four chapters free online
    Cons: none

    Summary: The first of many great things about this book is that I was able to decide I loved it without having to pay a penny. I was able to download the first four chapters of this text online for free and THEN decide whether or not I wanted to buy the rest. ... read more

  • Express Customer Reviews

  • Timeless information!

    Aug 22, 2009 by
    Rated Show
    Pros: Valuable information for newbie marketer
    Cons: Nothing new to experienced marketer

    Summary: This is a good book for anyone in marketing that is responsible for lead generation or maintaining an account base. The examples are a bit dated (many from 1999-2000), but the points made are timeless and especially relevant in today's Internet-based ... read more

Showing 1-7 of 7 reviews
 


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