Seth Godin - Purple Cow: Transform Your Business by Being Remarkable

Pros: Tips really do work, Methods and Advice not found in other books, easy to understand
Cons: hard to find

Purple Cow is the new book by business guru Seth Godin, author of four worldwide bestsellers, including Unleashing the Ideavirus, and Permission Marketing. In Purple Cow, Godin asserts that being Very Good doesn’t cut it anymore. In order to survive...

Pros: Quick & easy read, lots of examples given, original and useful
Cons: None

The jacket of this book reads: "Cows, after you've seen one or two or ten, are boring. A Purple Cow, though... now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flatout unbelievable. Every...

Pros: One of the most relevant business book I have read this year.
Cons: None

Seth Godin has done it again; he has captured the essence of where the marketplace is heading. I was very motivated to read Seth's latest offering on how to make your company or product stand out from the crowd. I am in the midst of re-branding a...

Pros: Perfect for anyone ready to market themselves!!
Cons: None

A great source of inspiration and ideas for new ways of thinking about marketing strategy. What worked 15 minutes ago won't work now. Be remarkable or be irrelevant. This is a great book to give colleagues and clients who are innovation-challenged...

Pros: Easy to read and understand, excellent information and mind challenging
Cons: None that I can thing of

Seth Godin did it once again - The Purple Cow is mind challenging, unique and well ... purple. The definite guide for businesses that want to stop struggling by doing the same old thing, but instead want to become one of the companies Godin calls Purple...

Pros: The perfect book for anyone involved in marketing anything.
Cons: None.

The Author:

Seth Godin also wrote the innovative Permission Marketing, Survival is Not Enough, Unleashing the Ideavirus, and The Bootstrapper's Bible. All of these titles should be familiar to anyone who's trying to market anything!
...

Pros: enjoyable read that educated me at the same time
Cons: was too short, wanted more examples of how to spot purple cows

Have you ever read a book that so 'mooved' you that it has carried into your everyday life. Purple Cow has done this for me. With the educational insight this book has given me, I've been recognizing potential Purple Cows wherever I look. So you might...

Pros: Numerous examples and anecdotes; Can be read in one sitting
Cons: Can be repetitive; Same theme throughout; Some examples questionable

Seth Godin outlines a simple strategy for people to excel in Purple Cow. The title is derived from his realization that he went from amazement to boredom watching cows by the side of the world. As he continued to gaze at the cows, the more boring they...

Pros: Short, pithy, simple read, yet powerful proposition
Cons: none

The books that come to sit on my desk as "desk references" are those that address a business issue, but yet also have an impact on how I conduct myself personally. Purple Cow is one of those books. I haven't added a book to this "desk reference"...

Pros: I would recommend this book
Cons: The book is too short!

First saw this book in a bookstore a few months ago, and noticed the catchy title and kept hearing t ...

Pros: Very easy to understand; Innovative marketing strategies
Cons: I cannot think of any Cons for this book.

I guess I was one of the lucky guys to receive a copy through a special offer. This new book of Seth Godin is a remarkable piece of achievement with lots of potential and reach. It is about being remarkable or risk being invisible! It tells the...

Pros: A new way of life recognizing your full potential
Cons: the book is purple there are really none

This is a must to show your full potential and to get noticed. This book will do wonders for my business. It will show you concepts to take your business from being good to being great. You can use the things in the book for your everyday life to excell....

Pros: Solid theories, great self-analysis questions throughout
Cons: Lots of opinion, not much data

This is, by far, the best advice book for Marketers that has been put on the street for these times. What Godin provides here is both evidence of the changing advertising and marketing landscape as well as some advise in moving into the next level of marketing. 'Purple Cow' is his example... you see a lot of cows, but what if you saw a purple cow?

Once upon a time, there were newspapers and broadcast television. Now, there is the internet, broadcast television, cable, digital video recorders, outdoor advertising, word of mouth, email marketing, newspaper, direct mail, magazines, etc., etc. You are probably suffering with the rest of marketers on how to 'sell your stuff'.

The book is a quick read. Most folks don't realize it, but the first edition was delivered in a purple spotted milk carton and had multiple copies... very clever.

This book is not a 'How to Market' book. Moreover, it's a resource you can use to begin to think out of the box while not risking your marketing dollar. As Seth puts it, 'Safe is Risky'.

Pros: Easy to read, interesting
Cons: Somewhat repetitive

Written by marketing pro Seth Godin, Purple Cow is a great book for anyone interested in improving business or marketing skills.  Godin discusses several companies that have become sucessful in business to day by standing out and making their product different from the rest.  These companies are used as examples throughout the book, and each section discusses one major point or step to making your business a success.  My favorite part of the book is the "takeaway" pionts given by Godin at the end of almost every section.  This book is a great tool to help those involved in business and marketing begin to stand out and be successful. 

OSU Comp Student 2009