Michael E. Gerber - The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Pros: makes you think like a business owner
Cons: the letter in the appendix gives contrary advice

This book was an eye-opener for me! I do not have a business mind at all and Gerber showed me how to think like a small business owner. Amazing! I am so glad my friend Tim loaned his copy to me. It is written in the form of a conversation with the author...

Pros: Helpful, but not illuminating.
Cons: Not exactly the Holy Grail of "starting your own business."

Having read this book, I see it as offering what I would describe more as advice than a plot, i.e. I'd describe it as a "self-help" book. It certainly doesn't qualify as either a novel or a "manual" of any kind. However, it does ...

Pros: Revolutionary way of thinking that every small business owner must start with
Cons: None

I purchased the 2003 CD version of this book. It consists of 2 CDs with 12 tracks. I have heard many people mention how good “The E-myth Revisited” is, and how every person going into business must read or listen to the CD. After having listened to it, I ...

Pros: Inspirational, encouraging and easy to digest. A must read for entrepreneurs.
Cons: Lacking in depth, perhaps somewhat to get you onto Gerber's paid programs.

The E Myth Revisited is one of Gerber's many classic books to help small business owners develop a successful entrepreneurial mindset. In it, Gerber puts forward his beliefs on why most small businesses don't work, and his approach on how to turn that ...

Pros: Excellent Advice for Small Business Owners or Prospective Entrepreneurs
Cons: Creates a Standardized Approach That Minimizes Employee Discretion

The E-Myth Revisited

Michael E. Gerber, author of "The E-Myth," updated his advice for small business owners and prospects in 1995 in "The E-Myth Revisited." Gerber explodes the "E-Myth" with his pithy,...

Pros: Easy read, exposes pitfalls, many helpful ideas and many paradigm shifts, excellent!
Cons: Challenging concept for my business of one. No Index.

This is an easy read that took me two days to get through. It’s simple, repetitive and just the way I like it. But by no means simplistic. To me, it is well written, when the author gets their ideas across quickly and makes them seem easy. The book gets ...

Pros: Guides the reader through the necessary steps to have a successful business
Cons: None

If you are thinking about going into business for yourself - or, if you already have your business "running," - then, Michael Gerber's book "The E-Myth Revisited" is a must read. Here is a tool that tells you what you need to do to...

Pros: Fantastic advice, easy to read
Cons: Gets bogged down at times, uses unsuitable language at times

As a small business consultant, it is imperative that I keep on top of what is available to the business owner. It is, also, vital that I know how to direct those depending on me for advice. Viola, that is where The E-Myth Revisited comes in!

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Pros: Good story book / motivational tool for really green, no business / managerial experience people
Cons: Long-winded, common sense badly dressed up as Nobel prize winning innovation

I got really excited when I started reading this book. It was recommended by a friend who actually owns a small business, so I was all pumped and primed to read it. I deflated about half way through the 2nd chapter. As a chartered accountant who's ...

Pros: practical, fast read, essential business reading for EVERYONE in business
Cons: may contain too many stories for people who want to get to the point

I have read reviews of this book and the people who give negative reviews don't even own businesses! I happen to be a business owner and I resonate with everything this book is talking about. It is one of the top 5 books that EVERY entrepreneur (and ...

Pros: Great focus on "the system". Demystifies Small Business Ownership
Cons: Some shameless plugs of the author's website and consulting services.

At the core of the philosophy of this book lays the following concept:

Your business IS your product.
Very interest idea, obvious, yet often misunderstood.
Look at Wal-Mart, what do they sell? The same stuff that is available everywhere else, it is their system or method of doing business that allows them to be so successful.
Small business owners usually focus on the product they are trying to sell, when you shift this focus to the method of producing it instead, many things are seen in a new light.

This book also illustrates how ex-employees become Small Business Owners, deceiving themselves into thinking they can duplicate their old jobs less the boss. Being an owner however, includes many other responsibilities that an employee does not have, and so the SBE becomes both the employee and the boss (and the accountant, and the salesperson, etc, etc) and it consumes his/her life, resulting in failure.

But don’t despair, this book doesn’t have all the answers but it does suggest some strategies to avoid the common pitfalls of starting a new business.

Great Book. Totally worth it.

Pros: helpful facts
Cons: not enough detailing

This book doesn't go fully into details but basically gives you the point of why and how u should go into business. One thing i really got out of it is that you shouldn't open your own business if you don't plan on organizing but plan on working their. Everyone that is a business major should be required to read this in high school more then Rich Dad Poor Dad