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Paul Rutherford - The New Icons?: The Art of Television Advertising

Paul Rutherford - The New Icons?: The Art of Television Advertising
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For Anyone with a TV

by tanyajanke , Jun 04 '03
Pros: Very accessible, on-topic, everybody is familiar with the subject matter.
Cons: I don't think Rutherford proves that television advertising is in fact an art.
I should begin by admitting that The New Icons? was written by an old professor of mine, Paul Rutherford, from the University of Toronto. If you think this predisposes me to giving an overly generous review, though, I should also admit that I got a...
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Pages: 270, Edition: 1, Paperback, University of Toronto Press More at Amazon
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