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Rated a Very Helpful Review by the Epinions community
Nov 10, 2004
Pros: A rare glimpse into the workings of a fascinating company at a pivotal time. Cons: Writing isnt great, somewhat unfocused.
Summary: Though by no means a great book, Zap! is, nevertheless, a fascinating look inside the workings of, not only what was one of my favorite companies as a kid but, one of the first successful companies to emerge from the Silicon Valley and which therefore ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 13, 2003
Pros: An easy read, down-to-earth style. Cons: focuses on Warner acquisition too much
Summary: Zap is an interesting read for anyone interested in a brief history of the humble beginnings of the video game industry. Of course, as the title suggests, this is going to focus mostly on Atari, but we get some details on some of their competitors as ... read more
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Rated a Very Helpful Review by the Epinions community
Aug 11, 2001
Pros: Lots of information Cons: Can make a child of the 80's cry!
Summary: Zap! The Rise and Fall of Atari details the humble beginnings and bitter ending of Atari, the company that truly made home video games into what they are today. It is both part history book and part lesson book, and will show you what NOT to do in big ... read more
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