Dreyfus

Pros: Truly flat commission
Cons: No frills

I've used Dreyfus Brokerage Services (formerly Pacific Brokerage Services) for 10 years, five of which I've traded online (the first three being through their proprietary dial-up, the last two over the internet). I'd describe it as a plain vanilla...

Pros: Fast, low options commissions
Cons: Pages need to be more intuitive

I'm a light user of E-Dreyfus, and have been since it was named Pacific Brokerage Services. Overall, I'm pleased with the service. Commissions on stocks are probably a little on the high side (though were low a couple of years ago) but $15/trade isn't...

Pros: The cost. Stocks $15/trade, options $1.75/contract with a $15 Minimum per order (this is over the internet). Order execution and conformation is fast. Great for Covered Calls. No fee IRA.
Cons: The monthly statements are a little hard on the eyes, and the web site is not the easiest to navigate. Narrow scope of service.

My Background: I have been using Dreyfus to trade stocks for the past 12 years, trade options for the last 3 years (I was a member of Pacific Brokerage Services which was taken over by Dreyfus). I have never had a problem getting onto the web site,...

Pros: internet account access, quick telephone help
Cons: so many companies, there may be better ones I haven't found

I'm pretty new to the Dreyfus and even the investment community, but I have absolutely no complaints so far.

I started my IRA last year, and in just over a year in one of their funds, I have more than doubled my maximum IRA amount (reinvesting...

Pros: Cheap rates good online and executions ok
Cons: Brokers on phone seem harried & don't want to talk much at all. Just the facts mam.

I have been with dreyfus as a result of a takeover of Pacific Brokerage services. I have been with PBS since 1983 and was generally happy but you have to realize what you are getting and not getting for the money. As a pure discount broker they are fine....

Pros: $15/trade for options
Cons: Website needs a little more work

Well, you can trade stocks with E*Trade and get $150 for signing up(see http://www.epinions.com/srvc-review-4D04-F4B40FF-383202F0-bd1), or you can trade stocks with Daytek, or Schwab, but if you are...