SureTrade

Pros: Inexpensive Rates; No Minimum Balance to Open an Account
Cons: Not Enough Tools; Response Time is Slow

Launched in 1997, SureTrade is an on-line brokerage service that currently has over 550,000 customers. It's known for having the lowest fees of any major on-line broker.

Service Charges:

If I had to pinpoint one area where...

Pros: Good live help,low commissions,no minimum
Cons: Not as dependable as it could be

I used the "Live Help" feature this morning for the first time since I opened my account just over a year ago. Was I surprised when I was able to chat online with a Suretrade rep in less than 2 minutes! And I got the answer I needed right...

Pros: Easy stock purchasing and trades-$7.95 No minimum deposit
Cons: Can be slow and negligent to customer needs.

Last year for Christmas, grandpa and grandma sent my young son $100.00. We decided instead of buying more toys and video games, that we would invest the money in a stock account.

I checked online with some of the major brokerage firms- they...

Pros: No minimum deposit, dirt cheap commissions, lots
Cons: Can be slow during active market conditions!

One thing that the technological revolution and proliferation of the Internet has certainly done: it's brought people of all economic means and geographic regions access to information and opportunities like never before.

One of the...

Pros: Customer Service, Phone Menu
Cons: Deadly Sow!

Suretrade is one of the cheapest brokers in the Internet brokerage business with $7.95 per Market Trade (cash) and $12.95 in options.
They may have started in 1997 and by then there have not been many people around trading on the Internet as heavily...

Pros: Trade Prices
Cons: Slow, unreliable, not-user friendly

I have not been a Sure-Trade member for a very long time, and I don't plan to continue much longer if their service does not improve. It takes forever for an order to execute, even if the volume is low. The site is not user friendly at all, and it takes...

Pros: Low trading price
Cons: Site is not the best, customer service can be frustrating, especially the automated responses

I've been using SureTrade for about 2 years now and have seenit go from decent to bad to decent again.
The reason I signed up was the $7.95 per trade price. I had an
account with Lombard (now Discover Brokerage) and was satisfied with their...

Pros: cheap, secure, very informative, easy to use and understand
Cons: balances not accurate during the late night hours - a little shocking at first, but all better in the morning

Attention all college students and other poor folks -

I recently began using Suretrade.com as an online broker and have had excellent luck with it. First and foremost, its the cheapest game in town. Trades are only $7.95 and while...

Pros: low transactions costs, competitive margin rates, fast loading pages
Cons: margin rules change randomly, poor execution, no level II

I've been using Suretrade for about two years now, and generally I have been satisfied with the service. I picked Suretrade because of their low transaction costs ($9.95 for limit orders) and low margin rates. They used to have the lowest margin rates...

Pros: simple trading, low price
Cons: Not much in the "How to trade" department

I have been using SureTrade for about a year now.

Like most others, I jumped aboard due to low fees ($8.00)
At the time I signed on there was only a 1000.00 requirement
to open an account. That was a big plus.

The first...

Pros: Cheap, but....
Cons: Slow response time, poor customer service

I was attracted to Suretrade for three reasons, the Motley Fool was using them for one of their portfolios, they only charge $7.95/trade, and big number three, 0 equities position required to open the account.

Unfortunately, I never really...

Pros: cheap trades
Cons: poor and unreliable service

I am a former Suretrade customer. Here are some reasons why I left and why I would caution others before depositing your money with them:

First and foremost, the customer service was terrible. I cannot recall the number of times that a...

Pros: Cheap market orders for mainstream stocks.
Cons: Hidden fees, bad customer service. Web site counterintuitive and slow

I initially selected this online broker because all of the hype about $7.95 trades online. Wow! What a service!!

Well, actually if you read the fine print, or even the invisible print, you'll find they're singing another tune. It's called...

Pros: Cheap trades, easy interface, fast executions
Cons: No online account deposits by credit card

SureTrade's combination of cheap trades and no-frills service pays off big time, though a first-time user of online broker services may experience a few disappointments. I waited until trying a second online broker, E*Trade (see my parallel review of...

Pros: Market orders are normally transacted in a reasonable time.
Cons: Commissions are jacked up, poor customer service, site is too slow.

I used SureTrade with two accounts, one speculative and the other an IRA account. I signed up for the $7.95 trades.

You quickly learn that the $7.95 is for market orders on equities trading at $2 and over. What I surprise...if you trade in...

Pros: Low to no fee on just about everything.
Cons: Low to no speed on everything else.

Like I have already stated in my Ameritrade review, I like everything about Ameritrade except its slightly high options commission and margin rates. So I started shopping around for an online brokerage (OLB) that had a low margin rate and/or a low...

Pros: cheap, easy to use, requires only $100 before you make your first trade
Cons: no bells and whistles

We started with Suretrade just over a year ago - we were new to trading and had a lot to learn. We didn't want to spend too much per trade so we ignored the bad rating we had seen on the site and went ahead and opened an account.

I think...

Pros: CHEAP cheap cheap cheap
Cons: site sucks, site is slow, limited service

Wow. Well the $7.95 trades ARE a nice deal. I must admit. But lordy! The site is slow, and of low quality. Things simply DON'T WORK! I have had the site crash my computer a few times, and sometimes I simply can't even get through (p.s. it's not my modem...

Pros: inexpensive, good features, fairly easy to use, good support
Cons: sometime slow navigation in Suretrade web pages

I originally chose suretrade because of their low commission: $7.95 a trade. Suretrade has really worked well for me. The low commission keeps my profits in my pocket instead of making slightly profitable trades not profitable at all.
Features...

Pros: Good customer service; low trading charges
Cons: Trading functionality was not reliable one or two times; there are better sites for a few more bucks

I've been using SureTrade for about a year and a half. I'm not a day trader, nor an avid stock watcher (although I tracked stocks every day when I started up with SureTrade). I decided to sign up for the service primarily for convenience and cost...

Pros: good live on line support
Cons: difficult to navigate, website not very reliable on heavy days

We opened an account with SureTrade late last year. I tried to do it on line and had such trouble navigating the site that I had to do it via snail mail. After that settled down we started to try and trade but wrong again. The website is the single most...

Pros: $7.95 a trade is cheap / easy to use / reliable
Cons: VERY slow at times / system somewhat buggy

When I first started using SureTrade about a year ago, I ran into some problems. I placed a "Buy" order, but it was not carried out until the stock price had risen considerably, and past the range that I had to purchase the stock.

...

Pros: Price, customer service, security
Cons: Brokers personal advice

As a college student with limited funds, many major online brokers refused to let me trade. With sure trade, however, you simply send a cashier's check and within 2-3 business days, the funds are ready to be used on the internet.
And the best part...

Pros: cheap trades, good customer service
Cons: none

since i've started my suretrade account i haven't had a problem with it. when i kept filling out forms wrong while signing up i got very good service from them through both email and phone. i love how cheap it is to trade, and since they've completely...

Pros: cheap above $2 commission
Cons: not good communication with clients

Suretrade.com was the financial cite that I chose to start my investing endeavors, however, now I regret it. Sure they have the lowest per charge that I can find at $7.95, but what they forget to tell you is that if you choose a stock under $2 then your...

Pros: They provide the basics necessary for online trading
Cons: Misleading pricing, S-L-O-W website response, lack of good real-time account information, etc.

I have been trading online for almost 2 years now. I started with eTrade based on a word-of-mouth recommendation but when SureTrade came on the scene at half the price, I jumped. Big mistake.

At first, my trading volume was extremely low and...

Pros: CHEAP, GREAT customer service
Cons: Needs better graphics and research controls

Suretrade was the cheapest out of any of the online brokerages per trade. This fact alone makes it very appealing. At 7.95 per trade, it's a lot better than the 35 per trade at Schwab. Granted, Schwab offers investment advice, but when you're a college...

Pros: Cheap, easy to use, GREAT free live help
Cons: Trouble loading frames, canceling orders

I'm 18. A new investor, and I don't have alot to spend. When I went on the brokerage search, all I knew is that I didn't want to be spending $25 per trade. I read message boards and talked to people and heard about Suretrade and decided to look into...

Pros: None whatsoever
Cons: the list is too long

Suretrade.com was the very first company I had ever done stock transactions with. I chose it mainly for their low trading fee of $7.95, but they neglect to tell you that Nasdaq orders carry a $9.95 fee (o.k. is not that big a deal, but they should...

Pros: Cheap, Simple, Easy
Cons: NONE for me

UPDATE:

Effective March 3, 2001 Suretrade was consolidated into Quick and Reilly.

The consolidation was HORRIBLE.

- First, we were given only 30 days notice. Not a lot of
time to research and find new companies....

Pros: low commissions, online portfolio, real-time quotes
Cons: terrible service, bad muzak

Suretrade has one of the best commission rates around, as long as you aren't placing a limit order or OTC, but those will cost you more at other places as well. The 7.95 rate is great though and even the 9.95 for limit orders isn't bad.

...

Pros: Cost for Trades, Low Margin Rates, Reliability
Cons: Limited Access to IPOs, No DRIP provisions

I have had an active account with Suretrade since March of 1998. The reason I initially chose Suretrade was the commission. I could not see paying $20 or more per trade by using other brokers. The other initial appeal was the no minimum amount to...

Pros: Cheap....but you get what you pay for
Cons: Slow site, slow order transactions, maze of a site

Boy did I ever make a mistake. When the online trading revolution took hold of the stock market I jumped on board. Problem is my train is still at the station. Suretrade has go to be one of the worst major online brokerages. I have had my account for...

Pros: Baseline stock reports, Margin interest rates, Stock trading prices, Quick executions, Web site
Cons: No after-hours trading, Low end of stock price spread

I have been a very happy customer of Suretrade.com for two years now. There have been some growing pains, but Suretrade's service has continually gotten better for the last couple of years. Their latest site design appears to be a winner. It is very...

Pros: low costs
Cons: some speed issues

I've read some bad reviews about Suretrade but I've been an account holder for over two years and have made numerous trades without any of the problems that people have written about. When I first opened an account with Suretrade, there...

Pros: Cheap trades
Cons: Poor Service, impatient phone help, slow

I have been using suretrade for the past three months. The longer that I use the company the more problems I experience with them. My problems first started when I filed the suretrade document to have money directly transferred from my checking account...

Pros: prices
Cons: service is quite lacking

Suretrade is not known for their service but, there is little service and then there is no real support. There has to be the ability to speak with an actual person, if you are dealing with actual money. I was considering signing on with Suretrade, then...

Pros: Trade Prices are great!
Cons: Everything else besides the trade prices!

I was a Sure-Trade member for about 3 months over this past summer. However, I withdrew my account for a couple of reasons. It takes entirely too long for an order to execute through Sure-Trade even when the volume is low. This is intolerable in the fast...

Pros: great for the periodic trader/DRIP plan investor
Cons: sluggish at times-not really good for the heavy traders

Suretrade is definitely not for the day trader types, but for me it works
fine. I only buy stocks a couple times a year. They don't require a minimum amount be deposited as some other services do, which makes them perfect for the small trader that...

Pros: professional and practical
Cons: not fancy

I have been a member of suretrade since June 1999. I admit that their web site is a bit of a bore, but it gets the job done for me.
I find it easy to trade and keep track of my account. This Christmas I set up a custodial account for my 18 year old...

Pros: Can trade OTC stocks
Cons: Price vs. what you get, customer service, server problems

First of all, let me begin by saying my main trading account is with Datek Online. I opened a Suretrade account because I wanted to speculate with an OTC internet grocery stock. The commissions are higher than Datek, so that's one reason I would not use...

Pros: none that I've discovered
Cons: Can't log on

I signed up for Suretrade's services over 2 weeks ago. Since that time, I have received an email that I do, indeed, have an account that is active, however, i cannot log on. I have tried on approximately 10 different occasions, different days,...

Pros: Low commissions, fast executions, free access to quality research, no minimum deposit
Cons: Poor customer service, slow Web site load time

If you're a seasoned online investor, SURETRADE.COM is the place to be, especially with its low commissions and fast executions. If you're a novice online investor, SURETRADE.COM is not the place to be. Its poor customer service along with its slow Web...

Pros: Cheap, no minimum deposit
Cons: Available services needs work

Ameritrade, E-Trade, TD Waterhouse, Suretrade. Suretrade? They don't put out nearly as many commercials as their competitors but they are a good broker for most traders. Market orders are only $7.95 and limit orders are $9.95. This is cheaper than...

Pros: Low cost, helpful customer service, reliable
Cons: Slow registration process. A lot of snail mail involved in registering and making payments to your account.

As a beginning investor, I look for 2 major criteria in an online broker: Very low initial investment, and very low trading fees. $7.95 is really about as low as the fees are going to get, and since there's no minimum investment amount, this service...

Pros: Cheap
Cons: Poor execution on prices and real time quotes

SURETRADE has one standout feature, the price. At only $7.95 a trade it is a good choice for the individual who is dabbling with a small amount of cash, less then say $2000. I have never had a problem really getting onto their website and their...

Pros: Cheap price, decent resources
Cons: Limited IPOs, Stock prices

I've been using Suretrade for about one year now. I initially joined because the fees were low - $7.95 per trade. The cost remains the same today. It bothers me a bit that whenever I want to buy a stock, I always seem to end up paying at least 1/8...

Pros: Inexpensive trades, makes you more willing to take chance on a stock
Cons: Poor end of month statement layout

Of the online brokerages offering trades for less than $10.00, they are all about the same, in my opinion. I chose SureTrade because of a high recommendation from a friend of mine. It is slow sometimes, but overall, its a great service and I am getting...

Pros: Low commissions
Cons: Poor service, poor website, weak research

Suretrade was my first foray into Internet stock trading, but I quickly moved elsewhere. The site is completely adequate, but there's little to be overjoyed about. The one single redeeming factor is the ultra-low price for trades - at about eight bucks...

Pros: Easy to sign-up, great screen display
Cons: Asian accessibility

Currently I'm in South Korea and would like to know how my account with SureTrade is doing; however I can't seem to access their URL. Vanguard, Morningstar and etc. are all accessible.

I selected this company's service simply because it...

Pros: Low trading costs, improved web site and access
Cons: Had slow or impossible access times in past

I've been using SureTrade for about 2 years now and have seen it go from decent to bad to decent again.
The reason I signed up was the $7.95 per trade price. I had an account with Lombard (now Discover Brokerage) and was satisfied with their...

Pros: Reasonably priced transactions, Easy to use and navigate, Quick online customer service
Cons: Phone customer service is slow, must make one transaction per year

I have been using Suretrade for several years. What drew me to them was their pricing structure. What has kept me with them is their ease of use. In the beginning, they were rather awkward and slow. Since that time, they have responded to consumer...

Pros: Price is Right
Cons: Slow, incomplete, poor webbing

I have two trade accounts. One being Suretrade and the other is e-trade. From my experience, e-trade is used primarily for research and quotes because of their superior speed. After researching and finding a stock to buy, I'll go to the much slower...

Pros: Lowest trades, but even that is a price for nothing
Cons: Slow executions, lost connections, connection failures, and poor trading ability.

Starting our online trading ventures over a year ago, Suretrade was the company we chose for it's low cost execution fees. It was low cost for a reason...
Suretrade did not fair well when it came to loading the site. Our family likes to trade...

Pros: No minimum deposit, Costumer Service
Cons: Slow, Poor research tools.

Suretrade.com was my first venture into the world of online brokerages, and was nothing what I expected. The sole reason for choosing Suretrade was the "No Minimum" deposit, which is nice for a beginner or someone with a modest income like...

Pros: Cheap market orders
Cons: High limit and penny trades

Suretrade is cheap for NYSE and NASDAC orders on shares over $1.00. Want to make a limit order? It will cost you. $12.95, instead of the heavily advertised $7.95 price. Trade penny stocks? It will cost you $12.95 as well. The research is spartan,...

Pros: Customer service
Cons: Slow, can't import files.

Suretrade may be among the cheapest online brokerages, but it is far from the best. On three seperate occassions I requested withdrawals of my money sent to me by check. Each time the first check did not arrive, and I had to contact them to issue a...

Pros: Quick trades, low cost
Cons: Registration confusing

I have been a Suretrade user for well over a year, and they have proven to be very quick and reliable. I chose Suretrade initially because they had no minimum startup, and the fees are very reasonable, $7.95 for trades, $12.95 for trades of small cap...

Pros: Anyone can play
Cons: No, it isn't state of the art

Others have posted their web woes. I am mixed in my opinion. So far, nothing on the web site has prevented me from executing a desired transaction. I have had trouble logging on with the new interface-- if I start from the home page, the java scripts in...

Pros: cheap
Cons: bad service, slow

Suretrade is a poor service for many reasons. First, the customer support is hardly existent and rude in the few times I had to talk to them. Second, the orders take forever to be placed. As you know, this can cost you a lot of money. Third, the site...

Pros: Inexepensive, No minimum investment
Cons: Poor user interface

Here's why I chose Suretrade:

- No minimum investment.
- Only $7.95 per order.

I don't have a lot of extra cash so it was a great way for me to get going. In my situation, this has proven to be a good choice and I would...

Pros: Cheap
Cons: Poor Service

I was immediately drawn in buy suretrade's cheap trading costs. For a daytrader that's the kind of price that you need. You can't make any money with trades costing $20 each. The website has a pretty good interface, although I've seen a lot better....

Pros: Cheap, good execution
Cons: No hand-holding

I do all my own research on the web, using the Motley Fool, Bigcharts, Yahoo Finance, Stocksheet and others to decide what I want to buy. Suretrade for me is little more than someone to execute my trades. Even the information that they provide for you...

Pros: price, on-line navigation, on-line help
Cons: doesn't provide IPO buying

I've been with Suretrade for about a year now, and am extremely pleased. I originally chose to go with Suretrade because it had the lowest (true) trading prices on the net. As I read the small print with a few other low cost on-line brokerage firms, I...

Pros: low commissions
Cons: no money market accounts

I have multiple online trading accounts. I opened the account with Suretrade expecting the worst, but hoping for the best. I've have the account almost a year now, and I'd have to say I've been quite satisfied. I'm not sure if it would be the best...

Pros: Price, service
Cons: web site has a lot of information but is hard to get to

Being new at the trading on-line scenario I decided to look at all of my options before I jumped into it. My final analysis came up with using suretrade. Suretrade has the best trading price, there is no minimum or maximum for your account, and...

Pros: Reliable, low commisions
Cons: no great web site design but easy to navigate

I have had a Suretrade account for almost a year and have found that it is reliable in fact there has never been a time when I could not get on to the site unlike some more well known services. The site itself is rather bland but it features trades at...

Pros: Cheap commissions, basic orders encounter few problems
Cons: Full account history not on-line, no access to ipo's unless have more than $100,000 in account

Suretrade had some problems early on, but lately they seem to have pulled it together and make for a cheap alternative to Schwab or Datek if you are not looking for all the extras. For simple market or limit orders, the price is certainly right.
...

Pros: Low commissions, no-fee IRAs, can trade penny stocks
Cons: Poor online help, slow website

As an online investor with moderate experience, I was originally drawn to Suretrade for its rock-bottom commissions - $7.95 for market buys or sells. I liked the idea of cheap commissions so much I opened 6 accounts (Roth IRAs, regular IRAs and...

Pros: Cheap
Cons: Little Service

Terrible service. Suretrade offers little customer service and expect you to be able to email them and receive answers. They have little research. I also have an account with Etrade, and it is far superior. Orders are filled promptly and at lower prices....

Pros: low fees, quick transactions
Cons: clunky web site, often slow, unclear menu commands

I have been with Suretrade for several yeasr and have had some good and bad experiences. The good points are quick executions and e mail confirmations. Also the price is one of the lowest- $9.95. Recently I purchased a mutual fund which they listed as an...

Pros: price
Cons: network downtime

Without the $7.95 & $9.95 (limit orders) I would have missed this great NASDAQ run from 1998. I have made quite a few trades since 1998 and don't have any complaints of suretrades execution.

I typically invest only $500-$1000 at a time so...

Pros: Quick , cheap and easy
Cons: No real person on the phone

I signed up with Suretrade when it first opened to save tons on commissions, I did! I get my free realtime quotes and my account info is readily available. Now they have added interactive communication with a live person. I've used it,it works. I get my...

Pros: Good price, Good executions
Cons: Weak support and slow speed

When you trade online, you have to have 2 things.

1) You must understand investing
2) You must know how to do research

If you have these basic skills, SureTrade is for you.

At SureTrade, the site is a bit slow, but...

Pros: relatively quick response, low cost
Cons: user must have knowledge of market process

SureTrade is best for traders who know what they want. Following the trends of the market is sure only to get you into trouble. The one area of these online brokers, including SureTrade, is the novice trying to figure out the difference between a market...

Pros: good service,fast response to questions,cheaper start up cost.
Cons: I couldnt find any.

I have been using Suretrade as my online brokerage for the past year and a half.I did alot of research before picking this company. One of the big reasons I chose Suretrade is that you do not need a large amount of cash to open an account. It has...

Pros: None
Cons: Poor service and lots of mistakes!

Suretrade, which is now Quick & Reilly, has made so many mistakes on my account that I had to switch.

They will fix and have fixed errors, but who has time to keep track of them and follow up to make sure they correct their many simple...

Pros: cheap trades, lots of trading options
Cons: slow site and hard to find what you want on it

In my opinion, Suretrade is good for one thing and one thing only, it is cheap! Their site is slow and with so many menus it is very hard to actually find what you want sometimes, especially without a high speed internet connection. I have had problems...

Pros: Suretrade is an excellent, cheap on-line investment service
Cons: Investing with any discount brokerage comes w/inconveniences

Although I currently have no money invested with Suretrade, I have invested with them in the recent past. I find the people friendly and cooperative. When it's been necessary to phone in, they've been terrific. They have, on one occasion, given me the...

Pros: cheap
Cons: everything else

My husband and I were looking for an online broker. We'd seen advertisements for Suretrade several times on CNBC, etc. We contacted them to get information about setting up an account and paperwork to start the account. First off, it was next to...

Pros: research tools, price
Cons: speed

Sure-trade is the slowest brokerage out there. It takes about a minute or two longer to execute a trade. Not a problem for the average trader but with fast moving stocks and a day trader, it could cost serious cash. However, suretrade does have some...

Pros: Among the lowest fees
Cons: Slow, Fewer frills than competition

I've been using Suretrade for over a year now. And even though I've been tempted by the sign-up awards of other online brokerage firms, I continue to stick with them. Even though the service has been slow and often frustrating, I've continued to be...

Pros: Ease of Use
Cons: A bit slow

Motley Fool's recommendation is what sent me to this site. I do think it was the best for me at the time. It's relatively easy to use and required no minimum deposit.

The best aspect of the service is that it is easy to use. I didn't have...

Pros: Ease of use, low cost, great options
Cons: None

My husband and I have been using SureTrade for over two years. We have had excellent results with the service. The site is easy to use and you can't beat the cost.

We originally signed up with SureTrade because they were the only online...

Pros: They use recycled paper (I hope)
Cons: ...the rest

One year later: Suretrade went the way of the dot.coms, so it won't bother anyone anymore. I'd like to think my bad review here did them in.

The computer at this website sez this review contains too few words, so I'll fill my quota with...

Pros: Cost Effective
Cons: Day Trade Rules

SureTrade is a low cost way to trade via the internet. It is dependable and easy to use. It has good trader tools available. The execution rate that I have seen is very good. The tech support is polite and helpful. The only issue that I see with...

Pros: Excellent prices, margin, good support, low margins
Cons: Can't Get into the HIGHLY COMPETITIVE IPO scene.

Suretrade is hands down the #1 Online Broker! I have no idea why Epinions.com has hidden it in the manner in which it has. You’re probably wondering why you don’t see Suretrade advertisements everywhere, right? Well, when you provide excellent service,...