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Key Information
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| Authors: |
Robert J. Bonk |
| Nonfiction Category: |
Medical · Reference · Social Science |
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Book Editions
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Format: Paperback, 139
Publisher: Haworth Pr Inc (February 01, 1998)
Measurements: 8.75"(h) x 6"(w) x 0.75"(d), 0.55 lbs.
ISBN: 9780789004499 |
| More Information |
| Details: |
Use this practical guidebook to help you tackle the challenges that medical writing presents! Chosen as one of the Best Books of the Year by Doody's Journal, Medical Writing in Drug Development will help readers create effective marketing and advertising pieces on medical topics, especially pharmacy research, that meet legal and ethical standards. Readers will find tips and strategies for developing informative patient-education materials, health-economic assessments, research reports, and conference materials that contain comprehensive and important facts. This helpful book also discusses using computer graphics and related technology to make eye-opening advertisements and examines the effects of electronic publishing on medical research writing. In no time at all, readers will be developing persuasive promotions and articles that relay facts and figures in a clear, comprehensive, and impressive fashion. |
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