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Key Information
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| Authors: |
Michael R. Solomon |
| Nonfiction Category: |
Art · Business & Economics · Law |
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Book Editions
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Format: Hardcover, 542
Publisher: Prentice Hall (January 01, 2003)
Measurements: 10"(h) x 8.25"(w) x 1"(d), 2.7 lbs.
ISBN: 9780130811226 |
| More Information |
| Details: |
<P> Fashion is a driving force that shapes the way we live-it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture-one that is everchanging. With a solid base in social science, and in economic and marketing research, <I>Consumer Behavior: In Fashion</I> provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. </P> <P> Among other special features, this comprehensive text: </P> <UL> <LI>Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter</LI> <LI>Relates consumer behavior concepts specifically to fashion products and processes</LI> <LI>Integrates the rapidly-evolving domain of fashion e-commerce</LI> <LI>Uses num |
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