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Key Information
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| Authors: |
Nancy J. Rabolt |
| Nonfiction Category: |
Art · Business & Economics · Law |
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Book Editions
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Format: Hardcover, 542
Publisher: Prentice Hall (January 01, 2003)
Measurements: 10"(h) x 8.25"(w) x 1"(d), 2.7 lbs.
ISBN: 9780130811226 |
| More Information |
| Details: |
<P> Fashion is a driving force that shapes the way we live?it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture?one that is everchanging. With a solid base in social science, and in economic and marketing research, <I>Consumer Behavior: In Fashion</I> provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. </P> <P> Among other special features, this comprehensive text: </P> <UL> <LI>Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter</LI> <LI>Relates consumer behavior concepts specifically to fashion products and processes</LI> <LI>Integrates the rapidly-evolving domain of fashion e-commerce</LI> <LI>Uses num |
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