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Note: In order to make it easier for consumers to compare formula price per ounce, the amount in the quantity field reflects the total amount of formula after the powder is diluted according to manufacturer's instructions. For babies 0-12 months We start with our Gentle Plus formula and add beneficial probiotic cultures, like those naturally found in breastmilk. These beneficial cultures, bifidus BL , help to strengthen babies' healthy immune systems. No other formula offers this combination of benefits. The Good Start difference. All the nutrition: 100% whey protein to support optimal growth DHA & ARA for brain and eye development Natural cultures, bifidus BL for immune support With comfort proteins too: Designed to help avoid spit-up, fussiness and gas* Provides the live and active probiotic cultures bifidobacterium lactis. Bifidobacteria are the most abundant type of culture found in the digestive systems of breastfed babies. *Due to whole-protein intolerance |