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| Product Details |
| Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with many fascinating case histories and helpful pointers. Book available. |
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Key Information
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| Authors: |
Al Ries · Jack Trout |
| Fiction Subgenre: |
Advertising & Promotion |
| Fiction Genre: |
Fiction |
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Book Editions
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- Audio - Audio Cassette
- Abridged
- June 15, 2004
- Amer Media Intl - McGraw Hill audio
- 4.5"(h) x 7.5"(w) x 1.25"(d), 0.32 lbs.
- 9781932378245
, - Audio - Compact Disc
- Abridged
- June 15, 2004
- Amer Media Intl - McGraw Hill audio
- 5.75"(h) x 5"(w) x 1"(d), 0.45 lbs.
- 9781932378252
, - Digital
- McGraw Hill Digital
- 9780071473170
, - Hardcover
- Anniversary; Subsequent
- 246
- December 01, 2000
- McGraw-Hill
- 8"(h) x 7.5"(w) x 1"(d), 1.45 lbs.
- 9780071359160
, - Paperback
- December 01, 2000
- McGraw-Hill
- 8"(h) x 5.25"(w) x 0.75"(d), 0.5 lbs.
- 9780071373586
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