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| Key Features |
| Model |
Aviator |
| Year |
2003 |
| Engine Size |
4.6L - 8 Cylinders |
| Seating Capacity |
7 Seats |
| Fuel Type |
Gasoline |
| Size |
Midsize |
| Style |
Luxury |
| Class |
SUV · Luxury |
| Pricing |
| Original List Price |
$39,255 - $42,205 |
| Current Retail Price |
$22,211 - $24,340 |
| Current Wholesale Price |
$18,422 - $20,123 (Update Date: 1/1/06) |
| Miscellaneous |
| Available Models |
AWD 4 Dr Sport Utility, 4 Dr Sport Utility |
| Product ID |
21654870 |
| More Information |
| The Aviator, on sale since November, is the luxury marques first midsize sport-utility vehicle. It is part of Lincolns two-prong strategy for attracting different sets of buyers to the brand. Lincoln executives, who saw division sales tumble by 5.6 percent in 2002 to 150,057 vehicles, according to industry trade journal Automotive News, plan to invest in its traditional vehicles like the Town Car to retain loyal buyers, refine fairly recent models such as the LS and Navigator to keep the new customers it has attracted and add new products to lure younger, affluent buyers. Indeed, they hope the Aviators smaller dimensions and lower price will lure buyers, whose average age is expected to be about 45 years old, a decade younger than Navigator owners, with more of them being women. |
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