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by sleestakk  - Top 1000, Mar 10 '00
Pros: Definitely grabbed my attention
Cons: Controversial ads may tarnish epinions.com
After watching all four commercials, I decided to write one epinion to contain my feelings on each. Foremost, I think it's a great idea for epinions.com to hit the boob tube running. Dot com commercials are as common as McDonalds and Pepsi commercials...
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by eeks - Top 1000, Mar 17 '00
Pros: Funny, Sympathetic character, Jeff is also likable
Cons: Mild and Bland like mashed potatoes, No guns, boobs, or carwashes
Half a ZOUNDS! This ad has gotten the least attention, which makes sense because this one is the most conventional by far. Not to say it isn't likable.
Eekian Disclaiming Statement
Keep in mind, these...
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by JeffSullivan , Mar 16 '00
Pros: Funny, parodies many skier and snowboarder stereotypes
Cons: Are the viewers who will sympathize with Jeff's plight the most (snowboarders) the largest audience to have this appeal to?
I like the snowboard commercial featuring JeffB trying to snowboard at Alta. To the commercial's credit, it's clever and entertaining, but it leaves two opportunities for improvement wide open:
First, on its own, it doesn't show the...
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by vara - Top 200, Mar 10 '00
Pros: Hilarious and clever. Paints clear "epinionating" picture- the essence of the site!
Cons: Needs to tie in with Epinions.com more. Add a disclaimer, maybe an opposing viewpoint.
Previously, I said the tent commercial was my favorite. I liked how it reviewed a certain product and tied in the Epinions theme rather well. This commercial certainly has a LOT of potential- perhaps even more than the tent commercial.
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by LEDOMAINE , Mar 10 '00
Pros: Appropriately exhibits the attitude of Epinions.com ...the place where real people write reviews on products and services.
Cons: Needs more audible comments from reviewer
Jeff was perfect as the "snowboarder who would not accept NO!" The commercial captured the tenacity of one who knows what he wants and will not rest until he gets it... A true Epinions.com reviewer. No matter what...
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by Dosite1 , Mar 10 '00
Pros: Presents a humorous example of what Epinions is about.
Cons: It might not reach older audiences, or those not interested in snow.
This funny little "spot" does a great job of introducing the concept of Epinions. The guy is trying to get on the slopes of Alta with his snow board. Alta doesn't allow snow boarding. He does a good job of confronting both sides of the issue...
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by johnnyblade , Mar 14 '00
Pros: none
Cons: no point
I have nothing against him, but this commerical has no point. Even though snow board isn't allowed, but he was just acting stupid infront of the camera and to everyone. Yes, I do snow board and every snow resorts have their own rules, if you don't...
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by afton , Mar 10 '00
Pros: Funny at times, would appeal to younger crowd
Cons: Makes Alta employees seem stupid, doesn't give a well rounded picture of the resort
Maybe my taste in advertising is a little different than most other's. I thought this commercial seemed more like a protest ad against Alta than a well thought-out Epinion.
Basically, Alta is not the place to go if you want to snowboard,...
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by Prepoia - Top 500, Mar 10 '00
Pros: Makes viewers want to give an opinion
Cons: Could use more overt reference to epinions itself
I think that this commercial is great! There should perhaps be (or probably is planned) a more overt tie in to epinions but the visuals and audio clips are convincing me that someone is unhappy and that I'm about to hear and judge for myself why. That's...
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by coltrane , Mar 10 '00
Pros: funny portrayal of 'the little guy', everyone can relate to humor, great editing
Cons: more snowball sequences?
in my humble opinion, as a fellow freak, this ad grabbed me right away. i think this commercial would be extremely effective. our fellow epinioner claims, "not *all* snowboarders are freaks", and you wonder which side he thinks he falls under....
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by Andrew0124 , Mar 14 '00
Pros: Very interesting, and can attract attention.
Cons: The scene about Epinion.com fades too fast
Comparing the all four previews, I love Tent and Alta most! However, I prefer Alta to Tent slightly. The reason is Alta shows that Epinions.com is not a promoter for the providers but for customers. And customers can share their personal...
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by Ronboy - Top 1000, Mar 10 '00
Pros: Made his point clearly and concisely
Cons: home video footage
I'm going to tell you right now, that commercial was great. Now I did have a few gripes on this and can see some problems arising if this is aired. The whole message was fantastic, the footage I found to be a bit lacking, but what do you expect from a...
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by wavespy , Mar 14 '00
Pros: the quality is better than the other examples
Cons: another lame attempt at humor
This future "commercial" was a joke!! OK...I won't go into how ePinions has lost their focus due to allowing these trashy video reviews. I did that in my last review. But this is yet another case of pure shock value.
So Alta has a...
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by leelarperk , Mar 10 '00
Pros: It gives the viewer a positive feeling about epinions while raising curiosity
Cons: May be limited in appeal to only those interested in snow.
I liked this commercial a lot. It is, after a number of viewings, tied for second place in my opinion. I don't know much about the snowboarding controversy that is referenced in the commercial, but it does a good job of giving me the feeling of the...
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by ImagiBear , Mar 21 '00
Pros: the best one of them all!
Cons: watching reality can be a little scary
..well,ok..the one with the guy shooting his computer was kind of cute...
and the one with the tent in the car wash was kind of funny.
The one with the breast pump was just nasty (and this is coming from someone that advocates breast...
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