Tent

Pros: Visually interesting, humorous and actually gives viewers a sense of the service
Cons: Audio (at least through this medium) is garbled

An idea that can hold water? Or one that is all wet? In order to evaluate the effectiveness of this spot, let's consider the Epinions.com mission. As the tag line states, Epinions is "a place where real people write reviews on products and...

Pros: Very effective lure, Real/Honest feeling, Rick is very likable, Bizarre situation creates interest, Original review was grand, Humorous
Cons: Carwashes are evil

ZOUNDS, this Ad hasn't gotten NEARLY as much attention as the iMac one, and that's a shame, because this commercial is the best of the lot. Keep in mind, these commercials are NOT meant to represent our site, they are meant to LURE...

Pros: Does a good job of emphasizing Epinions.com
Cons: Perhaps not enough references to Epinions, everyone seems focused on the product rather than Epinions

This ad is an effective vehicle for drawing people to Epinions. While I might add a few more subliminal references to the Epinions site, such as a black screen with the URL (with carwash sound in the background) at the start of the ad, that's a minor...

Pros: Highly Effective Approach For Reviewing The Product, Supplements The Written Review Quite Well
Cons: Slightly Hard To Understand What Is Being Said At Times

Rick's ad was an impressive and clever approach. He chose to show the viewer first-hand how effective his product (the tent) was. Torture-testing his tent while going through a car wash was very creative and it illustrated his point much better than...

Pros: Effective use of humor, everyone loves a car wash, closing tag line was very effective
Cons: Sound quality wasn't perfect but did it need to be?

Of the four ads presented to us this morning (the iMac, the Breast Pump, the ski resort, and this tent) the Sierra Designs Tent ad was the most effective one for me. It used humor in an effective way (did I hear a, *gasp* cuss word or something under...

Pros: Humorous, informative
Cons: Not sure it's possible to entirely explain Epinions concept in 30 or 60 second spot

I thought this commercial was fairly effective. While Rick gives his tent a rigorous "wet weather" test, the camera switches back and forth from an inside view to an outside view. He talks about different product features, such as the reliable...

Pros: Very clear in what he was reviewing and why. People friendly
Cons: Hard to hear in parts

I first want to say; I have watched all the TV commercial ads. In fact, I watched them several times. I wanted to make sure I knew what each one was saying and what the person reviewing was getting at. After watching all of them, I have to say the one...

Pros: Good commercial. Gets the point across.
Cons: none... run it!

Your commercials are getting better.

Hey.... I'm realizing that "Epinions" is a great way to have focus groups test your ideas...

Now as far as the commercial goes....
That's one good tent. In my experience, most...

Pros: looks very nice
Cons: don't know yet

Wow.. After the ad, I'm in love with that tent, i mean I've own few tents myself, but none of them can take the beaten like the tent he was using, I'm wondering how good is it.
When does it coming out from the market? umm, we don't know and there...

Pros: Clever and funny. Keep the end!
Cons: Let's really drive the message home: have opposing viewpoints, mention Epinions more.

Pros: Concept is the best of the best, Epinions mentioned in a way that will be remembered, appealing member/actor
Cons: Not a single one; I predict awards

This is an award winner. Poking fun at both commercials and at televised "adventure travel," this commercial plays well on so many levels.

When my father watched his first television commercials he was already a middle-aged man. A...

Pros: Cleverly grabs the viewer and introduces basic concepts of Epinions.com.
Cons: I think it revealed the car wash a little too early. I would have waited longer and I think had a stronger impact.

I wish that the "Tent" ad would have waited a little longer to reveal the car wash. I would have been enjoyed the surprise more of finding out that the tent was in a car wash, as opposed to a raging thunderstorm, if it had been revealed later...

Pros: Bright, clear, and with demonstrated proof of it's durability
Cons: Epinions.com is to being said in a clutter at the end.

Rick came through on this one! He was able to demonstrate the durability of the product while yet giving examples of what he thought the tent could not withstand, example, the snow.

This commercial won me over except for one thing, the jumble...

Pros: good demonstration of the product
Cons: could not totally hear him through out his pitch and amateur photography

The commercial starts out as if Rick is in a bad rain storm, sitting in his tent waiting it out. You can hear the water as it hits hard against the tent, while the tent itself stays in place.

The idea of demonstrating the tent was a good one....

Pros: Clever introduction to epinions.com and the type of reviews one might find here.
Cons: I probably wouldn't have cut back and forth as much from inside tent to outside the tent.

If epinions could only run one of these commercials, "Tent" would be the one to run. I really liked this one a lot from beginning to end. The commercial begins cleverly enough with a man explaining that he is reviewing tent. As the...