Pros: Visually interesting, humorous and actually gives viewers a sense of the service Cons: Audio (at least through this medium) is garbled
An idea that can hold water? Or one that is all wet? In order to evaluate the effectiveness of this spot, let's consider the Epinions.com mission. As the tag line states, Epinions is "a place where real people write reviews on products and...
Pros: Very effective lure, Real/Honest feeling, Rick is very likable, Bizarre situation creates interest, Original review was grand, Humorous Cons: Carwashes are evil
ZOUNDS, this Ad hasn't gotten NEARLY as much attention as the iMac one, and that's a shame, because this commercial is the best of the lot. Keep in mind, these commercials are NOT meant to represent our site, they are meant to LURE...
Pros: Does a good job of emphasizing Epinions.com Cons: Perhaps not enough references to Epinions, everyone seems focused on the product rather than Epinions
This ad is an effective vehicle for drawing people to Epinions. While I might add a few more subliminal references to the Epinions site, such as a black screen with the URL (with carwash sound in the background) at the start of the ad, that's a minor...
Pros: Highly Effective Approach For Reviewing The Product, Supplements The Written Review Quite Well Cons: Slightly Hard To Understand What Is Being Said At Times
Rick's ad was an impressive and clever approach. He chose to show the viewer first-hand how effective his product (the tent) was. Torture-testing his tent while going through a car wash was very creative and it illustrated his point much better than...
Pros: Effective use of humor, everyone loves a car wash, closing tag line was very effective Cons: Sound quality wasn't perfect but did it need to be?
Of the four ads presented to us this morning (the iMac, the Breast Pump, the ski resort, and this tent) the Sierra Designs Tent ad was the most effective one for me. It used humor in an effective way (did I hear a, *gasp* cuss word or something under...
Pros: Humorous, informative Cons: Not sure it's possible to entirely explain Epinions concept in 30 or 60 second spot
I thought this commercial was fairly effective. While Rick gives his tent a rigorous "wet weather" test, the camera switches back and forth from an inside view to an outside view. He talks about different product features, such as the reliable...
Pros: Very clear in what he was reviewing and why. People friendly Cons: Hard to hear in parts
I first want to say; I have watched all the TV commercial ads. In fact, I watched them several times. I wanted to make sure I knew what each one was saying and what the person reviewing was getting at. After watching all of them, I have to say the one...
Wow.. After the ad, I'm in love with that tent, i mean I've own few tents myself, but none of them can take the beaten like the tent he was using, I'm wondering how good is it.
When does it coming out from the market? umm, we don't know and there...
Pros: Clever and funny. Keep the end! Cons: Let's really drive the message home: have opposing viewpoints, mention Epinions more.
Of all the commercial previews, this one was my favorite. However, that's not to say it can't improve. Web-based companies are coming out with very clever commercials, so Epinions.com cannot fall through the cracks. This commercial actually gave me a...
Pros: Concept is the best of the best, Epinions mentioned in a way that will be remembered, appealing member/actor Cons: Not a single one; I predict awards
This is an award winner. Poking fun at both commercials and at televised "adventure travel," this commercial plays well on so many levels.
When my father watched his first television commercials he was already a middle-aged man. A...
Pros: Cleverly grabs the viewer and introduces basic concepts of Epinions.com. Cons: I think it revealed the car wash a little too early. I would have waited longer and I think had a stronger impact.
I wish that the "Tent" ad would have waited a little longer to reveal the car wash. I would have been enjoyed the surprise more of finding out that the tent was in a car wash, as opposed to a raging thunderstorm, if it had been revealed later...
Pros: Bright, clear, and with demonstrated proof of it's durability Cons: Epinions.com is to being said in a clutter at the end.
Rick came through on this one! He was able to demonstrate the durability of the product while yet giving examples of what he thought the tent could not withstand, example, the snow.
This commercial won me over except for one thing, the jumble...
Pros: good demonstration of the product Cons: could not totally hear him through out his pitch and amateur photography
The commercial starts out as if Rick is in a bad rain storm, sitting in his tent waiting it out. You can hear the water as it hits hard against the tent, while the tent itself stays in place.
The idea of demonstrating the tent was a good one....
Pros: Clever introduction to epinions.com and the type of reviews one might find here. Cons: I probably wouldn't have cut back and forth as much from inside tent to outside the tent.
If epinions could only run one of these commercials, "Tent" would be the one to run. I really liked this one a lot from beginning to end. The commercial begins cleverly enough with a man explaining that he is reviewing tent. As the...
Pros: Great idea as well as good camera work Cons: Leaves you just a bit curious as to what they are advertising
The commercial was created with some great ideas. It shows that the writers of epinions do their research. This gives the viewer the impression that the epinions are definately worth looking at. Makes them feel confident that the epinions would be...
Pros: It ended. Cons: Boring, odd looking, forced looking.
Watching this commercial is the longest 30 seconds of your life. That's because it's slow, and Rick the speaker doesn't speak very well. Once again, a good review is butchered in a bad spot.
Pros: Funny, unusual, great idea putting the tent through the car wash Cons: "Epinions" idea just doesn't come across
I’ve watched all four commercials now, and I just don’t like the campaign. I can see what you're trying to do with the campaign, but I just don’t think it works.
This ad, for the tent, was the funniest. Let’s face it, though — everyone on...
Pros: superb ending Cons: too difficult to hear with all the commotion
Rick had a pretty good idea there, taking the tent through the car wash. However, you really couldn't hear what he had to say. I truly think it was a well designed commercial, especially the ending. The ending was my favorite part of this...
Pros: Good idea, funny. Cons: Not obviously an epinions.com commercial.
Sorry about that...it's been a long day at work.
This is my second favorite of all the ads. Once again, all the characteristics of a good epinion are present: humor, information, and the reviewer's acquaintance with the product.
Pros: intriguing, entertaining Cons: doesn't really get the message across well
I think this commercial gets your attention pretty well. But I think that after I saw the first few seconds of it, I'd think it was a commercial for the tent, and I'd probably get up and go get a drink, or something. Not mentioning epinions til the...
Pros: It has pretty colors Cons: Poor sound, camerawork makes me queasy, doesn't really advertise Epinions well
This is the first Epinions commercial I've viewed. Many people say it's the best. That's really not saying much. So here it goes, my in-depth analysis of the Epinions "tent" ad.
Supposedly, this guy is a real Epinions user. The main...
Pros: It's funny and more unique than most ads on tv! Cons: The part where the audio goes out will just anger people.
Why didn't I ever think of riding in a tent in the back of a pickup truck through a car wash? This is the most brilliant television ad I've ever seen! It even has a little international solidarity to it towards the end.
Pros: Unique idea, clearly presented, got the message across about site. Cons: A bit hard to hear at the end.
I think this commercial was the most uniquely presented idea I've seen so far. Who would ever think of testing a tent in a car wash??? (Rick I guess!).
Right away your attention is caught. You want to see if the tent will hold up (and Rick...
Now that is really putting a tent to the test. Being the kind of person who really enjoys camping and outdoors activities, I think I am going to have to look into picking up this tent or one similar. Most of the tents I have had in the past have not...
Pros: Gets the point across and basically shows viewers the results! Cons: Wet commercial!
We have all been there before, laying in your tent at night,in the middle of nowhere, and it starts to rain! Worried that the tent might spring a leak and your whole family will end up in the river!
Pros: Clever, informative Cons: Sound so-so on Real Player
This is a very nice presentation of an opinion. It is balanced, graphic and quite clever. Sound is a bit hairy during the blow-dry cycle but should play better on television. The reviewer mentions limitations as well as strengths, and picked a novel...
Pros: Best of the four for branding, no negative shock factor, humorous Cons: Least shocking of the four, could have been more humorous, could have provided even better branding
While all four of the commercials presented provide some bit of humor (albeit mostly twisted), this commercial is probably the only one really worth airing. As the first television commercials for Epinions.com, these spots need to drill the brand into...
Pros: Interesting concept Cons: Poor branding, bad actor
I think the premise of this commercial is funny and clever, but it really does very little to explain the power or Epinions.com or to effectively build the Epinions.com brand.
I truly like "catchy" ads that pique your interest and...
Pros: Makes it pretty clear as to what Epinions is about. Cons: Ending's a bit off.
All rightee, I viewed Epinions TV promo "Tent" at http://www.epinions.com/tvad-Tent. What's there to say about this ad? It illustrates the purpose of Epinions.
I recently watched a TV commercial on the big blue tent. I thought that in general it was a pretty good ad. It was different but pretty good. But what I would change is just make a commercial about how much fun epinions is. I mean it's the easiest money...
Pros: good for a laugh Cons: you'll be embarrassed to tell people you're an Epinions member
OK, this has got to be one of the most corniest commercials I have ever seen. I don't get it -- why would this commercial make people want to join Epinions? If anything, it'll make them think hmm... these Epinions members are a little...
Pros: effective test of product Cons: commercial looked amateurish and didn't convey the point well
I guess the title tells it all. I think it shows an excellent and highly convincing test for the tent itself and would make a great commercial for the manufacturer. It doesn't, however, give much of a clue about what Epinions is all about.
Pros: Make you want to go out and buy the tent Cons: Sound is a bit garbled in spots
This commercial was very well done, as well as Rick's written Epinion. Very informative and really makes you want to go out and buy the tent. The commercial really adds to the quality of Rick's technical analysis in his written review. It's always nice...
Pros: Fun, likable Cons: Could use more varied tests
This is a fun way to spread the word about epinions (as opposed to others that are negative and mean-spirited.) It has the wacky feel of a .com ad without overproduction -- I actually feel like this was shot by an average person and pulls the concept of...
Pros: cinematography, element of surprise by using the car wash Cons: none
I first saw the ad on TV and loved it. Rick was believable, the tent took a beating (and Rick looked a bit shaky while going through the car wash, which made me feel he was concerned that his own credibility was on the line and he was relieved that the...
Pros: Good Concept/Great Ending Cons: definition and form of product
Sorry, great concept horrible plot. Needs dubbing badly.
The beginning was not defined, it was rushed to the point of not knowing what was going on, then in the car wash it became apparent.
Never did I see the tent assembled out in the open to...
Pros: the best of the ads Cons: still doesn't do it for me
This isn't a super ad, I just don't get the urge to run over to my computer and check out epinions. So, in that aspect this ad doesn't really make the cut but when I checked out the other ads, this was the only ad that didn't make me feel like avoiding...
Great concept - tent through the carwash - and concise review of product including it's limitations. The part where he's trying to talk over the noise of the dryers and where he says "keeps out unwanted animals" as the brushes are scrubbing at...
Pros: Attention getting, different, fun concept Cons: Direct connection to epinions is vague
The commercial itself was catchy and the "tent test" was unique but overall the commercial lacked a solid link to epinions.com and what this web site is really all about. The epinions.com info at the end appeared almost as an afterthought. The...
Pros: showed pros and cons of product, I liked the testing Cons: none that were flagrant
I just reviewed the snowboarding ad which I didn't necessarily see the point of, but this commercial I think put across a better presentation of what I think Epinions is all about. The guy in the commercial said some things about what the product was,...
I think this is my favorite (so far) of the new epinions.com commercials. It really just grabbed my attention. I mean, if I was watching TV and that commercial came on, I would defineitly want to see the rest of it. It was quite funny too. It was also...
Pros: Funny, informative, sends a strong message Cons: None
This is not the funniest commercial for Epinions.com, but is by far the most informative. Running a tent through a car wash is one heck of a way to test it's leakage. I'm thoroughly impressed.
Pros: Strong idea, both subjects mesh well Cons: Too long, too dark, payoff too small
I love the concept for this commercial, it satisfies my basic need for absurdity in advertising, while still getting the point across about the product itself, and epinions. However, I think it's much too long, dragging after the second outside shot of...
Pros: Good "hook" for attention Cons: Too short presentation of address
Re: Tent commercial:
I saw this commercial for epinions.com on television last evening, not knowing that one was coming, and was I impressed! And this morning my wife, who was watching on a different TV last night told me, with a tone of...
They say you should put your best foot forward. This is a good start, I think. This could be the review that a could get a lot of people interested in epinions.com. Granted, not all reviews are as good as this one, but I think this is what people need...
Pros: The silent passages when you can't hear the voice. Cons: The passages when you can.
I found the humor of this advertisement quite dry, despite the drenching. One of the thoughts that ran through my head, as the car ran through the car wash, was that the e-pinion being given was not of someone else's product, but that of the product's...
You would be able to relax in comfort and safety if you were inside this tent. Keeps out the elements, be they water, wind, wax or brushes. I loved it! Attention grabbing, yet in a reasonable way. Very clever while truly relaying the value of the...
Pros: Really captures what Epinions is all about; adds credibility to all epinions; catchy and funny, especially the end. Cons: none
In my opinion this is the best of the four commercial spots.
First of all, I really like the concept of putting a product through its paces before reviewing it. In this commercial, we actually SEE the product passing muster. This adds...
Pros: Shows just what it is that you do quick and easy Cons: Company brand name is lost.
This is not an opinion on kissing your butt. It is an opinion that expresses my feelings on the way
you have used your advertising dollar. At last an advertiser that does not make their client look
like a boob, (I am so tired of...
Pros: I like the idea Cons: Not clear on who or what is being sold
I have seen this commercial several times. Each time I ask myself what is this guy selling? I thought I was bright, but I had a hard time understanding what exactly was the point? Not until I joined this site did I understand what the commercial was...
Pros: good subject matter Cons: poor sound quality
Very original and the subject matter is much more tasteful than a gun or a breastpump. Showing the wind and the water pressure helped justify the quality of the tent. The ending was a great way to remember the name epinions.com as it really showed the...
Pros: A great way to clean a tent Cons: Practically speaking contact with hands causes leaks.
Although I thought the commercial was very effective with the wind, rain, and noise, I couldn't help but remember my scout master telling me to never touch the tent when it was wet because it would leak! I watched in horror as the young man reached up...
This spot is creatively produced and effective. The demonstration of the product's effectiveness increases the trust factor of this site. Visually seeing how well the product responds to simulated harsh weather enhances the credibility of the reviewer....
The purpose of a commercial is to get a consumer interested enough in a product to try it. This commercial hits the mark! When I want to learn about a product, knowing that the person giving the opinion has actual experience with it gives the opinion...
Pros: Great concept Cons: Not attention grabbing enough.
I love the idea for the sierra tent commercial, but the commercial went
on a little longer than it held my interest. It needs some slickening up and perhaps should be shot in a frame or use some other graphic device to
make it a little more...
Pros: Not much...I didn't find it very entertaining regardless of the cons Cons: reinforcing negative racial stereotypes
This ad was lame. I found no real humorous or informative value in it. Yeah, there's a guy in a tent going through a carwash, but I was constantly waiting for the punchline. I think epinions is capable of finding much funnier and catchy commercials....
Pros: covered all aspects of the product Cons: none
I have been keeping my eye out for the epinion commercials, and I finally got to see this one. I found this commercial pretty much covered what I needed to know if I was looking to buy a tent. He demostrated it, and talked about it, said what it was...
Short, funny, attention getting. Shows how epinions work without being disingenuous like the breast pump commercial. Tent works, guy likes it, wants to tell others, that's it! "Break" Why aren't you accepting reviews of less than one...
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