Tent

Pros: Makes it pretty clear as to what Epinions is about.
Cons: Ending's a bit off.

All rightee, I viewed Epinions TV promo "Tent" at http://www.epinions.com/tvad-Tent. What's there to say about this ad? It illustrates the purpose of Epinions.

A guy in his tent, on the flatbed of a pickup,...

Pros: easy
Cons: commercials

I recently watched a TV commercial on the big blue tent. I thought that in general it was a pretty good ad. It was different but pretty good. But what I would change is just make a commercial about how much fun epinions is. I mean it's the easiest money...

Pros: good for a laugh
Cons: you'll be embarrassed to tell people you're an Epinions member

OK, this has got to be one of the most corniest commercials I have ever seen. I don't get it -- why would this commercial make people want to join Epinions? If anything, it'll make them think hmm... these Epinions members are a little...

Pros: effective test of product
Cons: commercial looked amateurish and didn't convey the point well

I guess the title tells it all. I think it shows an excellent and highly convincing test for the tent itself and would make a great commercial for the manufacturer. It doesn't, however, give much of a clue about what Epinions is all about.

The...

Pros: Make you want to go out and buy the tent
Cons: Sound is a bit garbled in spots

This commercial was very well done, as well as Rick's written Epinion. Very informative and really makes you want to go out and buy the tent. The commercial really adds to the quality of Rick's technical analysis in his written review. It's always nice...

Pros: Fun, likable
Cons: Could use more varied tests

This is a fun way to spread the word about epinions (as opposed to others that are negative and mean-spirited.) It has the wacky feel of a .com ad without overproduction -- I actually feel like this was shot by an average person and pulls the concept of...

Pros: cinematography, element of surprise by using the car wash
Cons: none

I first saw the ad on TV and loved it. Rick was believable, the tent took a beating (and Rick looked a bit shaky while going through the car wash, which made me feel he was concerned that his own credibility was on the line and he was relieved that the...

Pros: Good Concept/Great Ending
Cons: definition and form of product

Sorry, great concept horrible plot. Needs dubbing badly.
The beginning was not defined, it was rushed to the point of not knowing what was going on, then in the car wash it became apparent.
Never did I see the tent assembled out in the open to...

Pros: the best of the ads
Cons: still doesn't do it for me

This isn't a super ad, I just don't get the urge to run over to my computer and check out epinions. So, in that aspect this ad doesn't really make the cut but when I checked out the other ads, this was the only ad that didn't make me feel like avoiding...

Pros: Realistic and Believable
Cons: Can't hear his voice with all the wind at the end

What a concept for a commercial! It's unlike any I've ever seen before.

If you want to show the world just how durable a tent is, what better way is there than to run it through a car wash? !!

Realistic

While...

Pros: Clever, informative
Cons: a tad racist

Great concept - tent through the carwash - and concise review of product including it's limitations. The part where he's trying to talk over the noise of the dryers and where he says "keeps out unwanted animals" as the brushes are scrubbing at...

Pros: Attention getting, different, fun concept
Cons: Direct connection to epinions is vague

The commercial itself was catchy and the "tent test" was unique but overall the commercial lacked a solid link to epinions.com and what this web site is really all about. The epinions.com info at the end appeared almost as an afterthought. The...

Pros: showed pros and cons of product, I liked the testing
Cons: none that were flagrant

I just reviewed the snowboarding ad which I didn't necessarily see the point of, but this commercial I think put across a better presentation of what I think Epinions is all about. The guy in the commercial said some things about what the product was,...

Pros: Funny, Interesting
Cons: Not-To-Great Sound

I think this is my favorite (so far) of the new epinions.com commercials. It really just grabbed my attention. I mean, if I was watching TV and that commercial came on, I would defineitly want to see the rest of it. It was quite funny too. It was also...

Pros: Funny, informative, sends a strong message
Cons: None

This is not the funniest commercial for Epinions.com, but is by far the most informative. Running a tent through a car wash is one heck of a way to test it's leakage. I'm thoroughly impressed.

Even if you aren't into camping, or just don't...