Tent

Pros: creative, clear
Cons: n/a

I don't know anything about tents, but I liked this ad ... best one of the four I watched this morning ...

... this is an example of the kind of ad epinions needs : clear concept, but not product-focused ... well-made and coherent, but...

Pros: Strong idea, both subjects mesh well
Cons: Too long, too dark, payoff too small

I love the concept for this commercial, it satisfies my basic need for absurdity in advertising, while still getting the point across about the product itself, and epinions. However, I think it's much too long, dragging after the second outside shot of...

Pros: Good "hook" for attention
Cons: Too short presentation of address

Re: Tent commercial:

I saw this commercial for epinions.com on television last evening, not knowing that one was coming, and was I impressed! And this morning my wife, who was watching on a different TV last night told me, with a tone of...

Pros: Gets to the point
Cons: n/a

They say you should put your best foot forward. This is a good start, I think. This could be the review that a could get a lot of people interested in epinions.com. Granted, not all reviews are as good as this one, but I think this is what people need...

Pros: Very well done and holds your attention
Cons: none to list, it was great.

This was a great commercial. It will keep a persons attention just to see if the car wash with get the best of the tent.

It shows that the tent is a durable and a well made product to stand up to the rigors of a car wash. But, he also...

Pros: The silent passages when you can't hear the voice.
Cons: The passages when you can.

I found the humor of this advertisement quite dry, despite the drenching. One of the thoughts that ran through my head, as the car ran through the car wash, was that the e-pinion being given was not of someone else's product, but that of the product's...

Pros: Wit & humor
Cons: audio quality

You would be able to relax in comfort and safety if you were inside this tent. Keeps out the elements, be they water, wind, wax or brushes. I loved it! Attention grabbing, yet in a reasonable way. Very clever while truly relaying the value of the...

Pros: Really captures what Epinions is all about; adds credibility to all epinions; catchy and funny, especially the end.
Cons: none

In my opinion this is the best of the four commercial spots.

First of all, I really like the concept of putting a product through its paces before reviewing it. In this commercial, we actually SEE the product passing muster. This adds...

Pros: Shows just what it is that you do quick and easy
Cons: Company brand name is lost.

This is not an opinion on kissing your butt. It is an opinion that expresses my feelings on the way
you have used your advertising dollar. At last an advertiser that does not make their client look
like a boob, (I am so tired of...

Pros: I like the idea
Cons: Not clear on who or what is being sold

I have seen this commercial several times. Each time I ask myself what is this guy selling? I thought I was bright, but I had a hard time understanding what exactly was the point? Not until I joined this site did I understand what the commercial was...

Pros: good subject matter
Cons: poor sound quality

Very original and the subject matter is much more tasteful than a gun or a breastpump. Showing the wind and the water pressure helped justify the quality of the tent. The ending was a great way to remember the name epinions.com as it really showed the...

Pros: A great way to clean a tent
Cons: Practically speaking contact with hands causes leaks.

Although I thought the commercial was very effective with the wind, rain, and noise, I couldn't help but remember my scout master telling me to never touch the tent when it was wet because it would leak! I watched in horror as the young man reached up...

Pros: clever
Cons: poor audio at times

This spot is creatively produced and effective. The demonstration of the product's effectiveness increases the trust factor of this site. Visually seeing how well the product responds to simulated harsh weather enhances the credibility of the reviewer....

Pros: Humorous, Factual, Effective
Cons: none

The purpose of a commercial is to get a consumer interested enough in a product to try it. This commercial hits the mark! When I want to learn about a product, knowing that the person giving the opinion has actual experience with it gives the opinion...

Pros: Great concept
Cons: Not attention grabbing enough.

I love the idea for the sierra tent commercial, but the commercial went
on a little longer than it held my interest. It needs some slickening up and perhaps should be shot in a frame or use some other graphic device to
make it a little more...