iMac

Pros: The intent of shocking the viewers is right
Cons: Not using brutality

An advertisement represents many things at the time:It's mainly Publicity about products,services,recommendations or interdictions,given by servers.It could be a person,a company a community or even Institutions or Government Agencies;in general...

Pros: Captures your attention
Cons: You can't please everybody

I do not understand the controversy surrounding this commercial. This man is shooting a gun at a shooting range, with protective gear on, and he is shooting at a computer (not a living being). It would be a completely different situation if he was...

Pros: iMac shot to bits: that's funny!
Cons: Sense of humor required to view

This is, simply put, a great ad. To be fair, I've always wanted to do this with an iMac anyway, so I may be a little biased. But the point of this ad is that on Epinions you can be critical of a product in a manner you see fit. The idea that this ad...

Pros: Safety wear on person.
Cons: Pro Violence, Immaturity, Stupid.

My opinion on this ad, was that it was an immature approach with the childish inclination that "My dog's better than your dog" theory.

The fact that this young man was in a shooting range, blasting away at an iMac computer, with no...

Pros: very funny and to the point!
Cons: people against guns will be against this ad

I like the commercial and think you should run it! It will get a large response from viewers and will have people at least checking Epinions out. I know that there will be some (those against Americans using their rights and owning guns) that will hate...

Pros: Sure it's funny...
Cons: ...only because I would never touch a gun.

I am absolutely the most staunch anti-gun lobbyist you can imagine.
When I was a kid, (then)President Reagan got shot. I had no idea what politics were all about, and I didn't really care. All I knew is that for 24 hours, the news just kept...

Pros: Absolutely
Cons: none

Hilarious! How many products have you ever bought that didn't perform nearly as well as you'd hoped? Or, had some little annoying problems? Jay points out some annoying little things that others have noticed too, stating his opinion, or, epinion, in a...

Pros: Brutally honest!
Cons: May be misinterpreted.

Although I'm not an advertiser, I am a consumer. I happen to like brutally honest. I feel like Epinions.com allows people to be brutally honest. And this commercial is definitely brutally honest!

I think the commercial is an eye-catcher,...

Pros: Its funny! It gets the Epinions message across
Cons: too much controversy

The iMac Epinions add had 2 things in mind. To make the viewer laugh and advertise for the company and its purpose. They succeeded in both. They didn't want somebody to go around the neighborhood and shoot up iMacs, and that's probably because nobody is...

Pros: Their ability to get their point across.
Cons: Lack of professionalism from alternate computer manufacturer.

This commercial was well worth watching. I really felt that the idea of the speaker offering his opinion while at the gun range and using the iMac as his target really set the tone of the commercial. This was a very clever idea and definitely got the...

Pros: Gets peoples attention
Cons: the dork is only a upset PC loser

First of let me clarify that my screen name "AppleFreak" does not mean that I stand up for a everything Apple has done, or is doing. I simply find Apple to be among the best companies out there. With that mind here is what I think is wrong...

Pros: A clever idea
Cons: Too slow and looks like it was made by an amateur

This was a brilliant concept for a commercial. It's clever and attention grabbing while still saying something about the product (Epinions). It's just edgy enough to seem cool to our target audience (the computer savvy, usually twenties and younger)...

Pros: memorable
Cons: memorable for the wrong reasons

I think Jay's idea is probably fun on some level, however, I believe Epinions ought to take the high road and not appeal to the baser interests of the crazies out there who might actually go out and emulate Jay.
I like that the shortcomings of...

Pros: Expresses the opinion well but....
Cons: The gun was the wrong vehicle to express it.

I just cannot quite fathom how anyone would entertain airing that portrayal of violence today. As a previous review stated, there are many other ways to express the desire to destroy the iMac without the use of a gun. It is just too sensitive an issue...

Pros: Fun, attention-grabbing
Cons: None

This is a very humorous, very attention grabbing commercial. It should definetly be aired. As for the dissenters who say it promotes inappropriate gun use - well, I don't really think it does. Jay is shooting this really bad product in a professional...