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Rated a Somewhat Helpful Review by the Epinions community
Mar 16, 2000
Pros: None
Cons: Use of gun, Mac trashing, cold.
Summary: No, this is not the image Epinions needs to be sending out to the public in its television ad campaign. Hand gun use is an emotionally charged political issue, and the use of material of this nature should be absolutely avoided in television ... read more
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Rated a Helpful Review by the Epinions community
Mar 16, 2000
Pros: You tell me.
Cons: His hair is terrible!
Summary: Working in the area of tech support for the last few months I've had many an opportunity to deal with the latest form of macho jerks that is emerging in the era of computer age. TECH NERDS WITH ATTITUDE
So I'm biased, I hate guys like Jay. ... read more
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Rated a Helpful Review by the Epinions community
Mar 16, 2000
Pros: gets attention
Cons: loses possible customers
Summary: Yeah, it catches your attention, but I would think that a respectable company such as epinions wouldnt have to use lame gimmicks, like someone shooting a computer with a gun, to get people to pay attention. A less "controversial" object also ... read more
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Rated a Helpful Review by the Epinions community
Mar 15, 2000
Pros: none
Cons: offensive at best
Summary: This ad is done very poorly at best. Why would anyone want to shoot a computer? What purpose does it serve to shoot holes in something in order to say it does not function like something else. So what it if has a small mouse, so do others computers, ... read more
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Rated a Helpful Review by the Epinions community
Mar 15, 2000
Pros: none
Cons: everything about it
Summary: The ad lacks taste and is sending the wrong message, Please rethink what you are trying to get across and live up to the standards of Epinions. In a time when first graders are shooting first graders there are many more ways to sell products than with a ... read more
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Rated a Helpful Review by the Epinions community
Mar 15, 2000
Pros: Give me a few weeks--I'll think of one!
Cons: Tacky
Summary: Commercials have only one function. To sell. Subtlety, intensity, and shock are tools used to catch our attention for those few fleeting seconds allocated. After two seconds, J.Q Public will be running out to the refrigerator or the bathroom--anywhere ... read more
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Rated a Helpful Review by the Epinions community
Mar 15, 2000
Pros: Nothing good about it
Cons: Doesn't fit the product, is totally non-sensical
Summary: The problem with advertising these days is that often the ad bears no relevance to the product. With all the violence in our society involving firearms, it's incongruous to me that anyone would consider shooting a product just because it doesn't suit ... read more
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Rated a Helpful Review by the Epinions community
Mar 15, 2000
Pros: Gets attention
Cons: Might not bring views to the site
Summary: Yah, Yah, I could react as a Mom: not crazy about the gun. As the kid in me: who laughed and then looked around to see who was watching. Or the iMac G4 owner who has an opposing opinion (not yet an epinion.) Although I do agree about the mouse. Or I ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 15, 2000
Pros: intriguing
Cons: potentially dangerous, one more home use for a gun
Summary: Well, I see the news from time to time -- pretty much still looks the same to me. Always we're complaining about the same stuff in regards to government, but why SHOULDN'T we be? -- we're making the same choices over and over, and we're having ... read more
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Rated a Helpful Review by the Epinions community
Mar 15, 2000
Pros: Some will like this ad
Cons: Hopefully they have $$$$
Summary: I find myself at a loss for words. However, I will try. This is not a commercial that would get past the first 2 seconds before the old remove would click into action. I need information and this ad gives me none. I need want and desire the hows whats ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 15, 2000
Pros: gets your attention, can relate to the frustration
Cons: makes the wrong point/ guns are too sensitive an issue right now
Summary: The reason I feel that you should NOT air this ad is that the point it seems to be making is that if you feel something doesn't work, one way of dealing with your frustration is to violently destroy the product with a firearm.
If the purpose ... read more
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Rated a Helpful Review by the Epinions community
Mar 15, 2000
Pros: None
Cons: Use of guns to resolve problems is irresponsible.
Summary: This commercial is highly irresponsible in the current climate regarding the use and misuse of firearms in this country. Its depiction of the use of bullets as an appropriate way to criticize the features computer will give, to some individuals, the ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 15, 2000
Pros: None (as is)
Cons: Offensive (as is)
Summary: I believe in the freedom of having an opinion--its the core philosophy of this website--but in the highly emotional computer platform wars, I think its unfair to only air an anti-Mac ad. I say, "Give me 30 seconds anti-Mac, and I'll give you 30 ... read more
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Not Yet Rated by the Epinions community
Mar 15, 2000
Pros: Jay is a fair shot
Cons: gun, sends wrong message
Summary: I know I'm supposed to focus on the commercial, not the broader issue, but in this case it's rather difficult to seperate the two.
I'm a gun owner, and I found the use of firearms in this video tasteless. The "if you don't like it, shoot ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 15, 2000
Pros: for those with 5 sec attention spans
Cons: cheap gimmick, wrong image projected
Summary: I'd have found the iMac commercial just as, if not more, effective if he'd used rocks to hit the computer. I agree with others on the subliminal effect of the casual use of guns. It isn't necessary. Other means are just as effective, dramatic, ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 15, 2000
Pros: Gets you attention
Cons: Would not visit the site
Summary: The ad sure gets your attention, but does it lure you to the site? Make you think that you can trust the reviews on the site? You'll sure never mix this up with Consumer Reports. And, based on this ad, I don't think you would confuse the site with one ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 15, 2000
Pros: Got my attention
Cons: Comments on a no-longer-shipping version of the iMac; liked only by senseless Mac haters
Summary: Great commercial if you're looking to attract all of the Mac haters out there (and that's about all you'll get). I can see the opinions these people will give now: "This product sucks!", followed up by no reasoning or facts whatsoever. This ... read more
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Rated a Helpful Review by the Epinions community
Mar 15, 2000
Pros: funny
Cons: not useful review
Summary: An attention-grabbing ad that delivers a message low in accuracy or irrelevant will be easily dismissed along with the advertiser. It is a waste of good technique and a destroyer of advertiser credibility.
Now if you *really* wanted to salvage ... read more
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Rated a Helpful Review by the Epinions community
Mar 15, 2000
Pros: none
Cons: all
Summary: Does anyone else think there's already too much violence everywhere? The words "school" and "shooting" never used to be used in the same sentence. These kinds of ads promote violence. No one can say they don't. So what if the gun is ... read more
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Rated a Helpful Review by the Epinions community
Mar 15, 2000
Pros: I am all for gun commercials using a gun in it's proper context.
Cons: I am against using a gun for cutesy commercials.
Summary: Why do you feel it is necessary to use a gun to demonstrate your point? We are having so many problems in society today with kids using guns. I feel that you are generating more potential problems. Guns are not toys. Guns kill people,yet you are using a ... read more
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