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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: Using iMac as target practice
Cons: Might offend iMac users that don't have good aim
Summary: The commercial didn't come through that well with my connection, but got most of it and I heard a few things I agreed with, such as the floppy drive comment. Also, I've always wanted to shoot a few other product, but I won't get into that as it's ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: Used a real reviewer
Cons: not all that creative
Summary: This ad would be one of the reasons I stop reading epinions. I invite all of you to read ljrunner's opinion of the iMac. From my understanding, he hasn't put any extensive use into the computer to rate it like he does. His review is great for anybody who ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: gets your attention, makes good points about product
Cons: could turn off viewers, make Epinions writers seem a little nuts
Summary: I can see the humor in this commercial, and I'll bet there are few of us who haven't been so frustrated with a bad product that we've fantasized about blasting a few rounds into it.
Still, I worry that this commercial will make us Epinion ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: All the right stuff
Cons: people who cannot get past the gun
Summary: Ok... forget the whole handgun issue, I think this ad is great... First off, you got my attention right away. Secondly, I learned something from it (I did not know imacs had no floppy). Third? I see that epinions tell it like it is. Finally, the beanie ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: demonstrates that at Epinions, you can tell it like it is. Epinions is a source for real product reviews from real users
Cons: gun, violence against defenseless, inanimate object
Summary: This ad very clearly demonstrates the essence of Epinions. Like Jay says, he used to work at a computer store and could never say how he really felt. But at Epinions, Jay can say exactly what he thinks, no matter how brutal. Sometimes we love the ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: Funny, thought provoking, attention grabbing
Cons: Couldn't they have destroyed it another way?
Summary: The goal of any good advertising campaign is to get people excited and talking. This ad does just that. All anyone has to do is look at the number of postings either positive or negative regarding this commercial to see this occurring.
I can ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: There aren't any
Cons: too violent and totally devoid of any point other than the film makers dislike for Imacs and beenie babies.
Summary: My whole problem with this ad is it's violence and lack of intellectual content. I would not want people coming to Epinions thinking that we are all violent, self important idiots like the young man in the video. Though I have been a member only a short ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: I'll get back to you on this one.
Cons: It displays destruction and the use of weapons.
Summary: Well, this was a bit much. Even though I agree with what Jay had to say about the iMac, (not from personal experience, but that of a friend) using a weapon to demonstrate the worth of the computer is to extreme. At this time, the issue of guns would ruin ... read more
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Rated a Somewhat Helpful Review by the Epinions community
Mar 10, 2000
Pros: Good Computer
Cons: Don't use the gun though
Summary: Will I have heard allot of different things about this iMac. From Looking at them and reading materials about them. I do like there style and it is very compact for a Desktop computer. The weird thing about this commercial is that Jay is shooting a gun ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: Seems like a nice enough reviewer
Cons: Shock value not humorous, too sarcastic and crossed the line
Summary: This ad for the iMac was my pick for the least effective example Epinions.com could use in its ad campaign. Please say it isn't so. Yes, the reviewer got his point across, yes, iMacs might be the worst system in the world (I don't know though, I've ... read more
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Rated a Somewhat Helpful Review by the Epinions community
Mar 10, 2000
Pros: none
Cons: Its bad
Summary: I have an iMac and i love it. There is nothing wrong with the sound, the mouse, or its power. This thing does alot more then check email and a he!! of alot more then any pc i have ever used.
You should NOT air this ad. The site sounds like ... read more
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Rated a Helpful Review by the Epinions community
Mar 10, 2000
Pros: None
Cons: Inappropriate message
Summary: My immediate reaction to this ad was very negative . . . almost disbelief that anyone could seriously consider using it. In light of the recent violent events involving guns, this ad is insensitive and inappropriate. In another time and place, the ad ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: real Epinioner used
Cons: not the best reflection of our site
Summary: I voted against using the iMac Epinions commercial. My opposition, however, has nothing to do with the “violence” depicted in the ad. Destroying an inanimate object for humor does not offend me. My objection to the advertisement is that a review that ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: controversial; offensive and/or entertaining
Cons: won't open closed minds, little review content
Summary: The quality of the opinion in this commercial is okay, but not great - no in depth technical aspects, and just a couple of specific points.
However, the controversy of this opinion is fantastic. Offended armchair activists are likely to come ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: None
Cons: Glorifies violence, ignores intellectual thought
Summary: I am certain that someone in a creative department found this to be a brilliant Epinions ad. On a certain level, it is: brilliantly immature.
Yes, it's an attention grabber. Yes, the pacing is quick. There's a certain hipness to the tone -- but it ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: The ending is kind of funny.
Cons: Too negative in concept. It might be over the top in some viewers opinion.
Summary: I just don't like this commercial. It has it's moments, but overall I think that it may offend the iMac fans and the anti-gun violence people. It is not something that could easily be explained to a young child who might have questions about why the ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: Shock value. Funny in twisted way. Even a little informative.
Cons: If only there wasn't a "gun" issue in this country!
Summary: It's easy to see how there was a bunch of discussion about this commercial by the Epinions.com staff. It's undeniably controversial, what with all of the shootings by kids who just learned to lace their shoes. In the same manner that Madonna got all ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: Funny, clever, wonderful actor, smart not to shoot the stuffed animal
Cons: I was going to say an arrow would be better, but I'm not sure
Summary: I'm still laughing. I love this ad, can't help it.
And, I am 100% -- make that 110% -- opposed to guns. I am really over the top on the no guns issue. Not only did I ask (okay, force) the spouse to get rid of his hunting rifle before we ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 10, 2000
Pros: NONE
Cons: Disgusting
Summary: I'm totally at a loss for words. Epinions, or is it a supermarket tabloid? When do we get to view the alien having a human baby? And be sure not to let me miss the one where Elvis drops by and signs autographs! And perhaps after Elvis is done signing ... read more
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Rated a Helpful Review by the Epinions community
Mar 10, 2000
Pros: The Death of an IMAC
Cons: The Death of a Beanie Baby
Summary: Actually, I thought that the ad wasn't too bad, though I might not want to see it on tv because impressionable young children may think it's ok to go shoot up Mom and Dad's computer (thank goodness we don't have any guns around here!). However, I felt ... read more
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