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Rated a Very Helpful Review by the Epinions community
Mar 18, 2000
Pros: shows the person behind the review
Cons: promotes guns, violence, doesn't say what epions is or does or why to go there
Summary: IF this commercial were to air. I would never ever recommend or view this site again.
Why?
It represents only 1 persons epinion of the Imac. Which happen to be the viewpoint of morons that live in the past toting hand guns.
I ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 18, 2000
Pros: True
Cons: Waste of bullets
Summary: Finally! Proof that I am not the only one who hates Macs. I have been forced to use the other kinds, and they were so bad, I wouldn't even dream of using an iMac unless my life depended on it. In fact, from what I've heard, the iMac should be called an ... read more
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Not Yet Rated by the Epinions community
Mar 18, 2000
Pros: none.
Cons: too violent, not intriguing and no information conveyed
Summary: This commercial is way too violent. It promotes destruction of property. As it is, we live in a society where people are using guns to solve their problems all too often. I don't think it is proper for television commercials to glamorize the use of ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 18, 2000
Pros: Entertaining shock value, correct core message
Cons: Negative undercurrents warrant rejection
Summary: A: Unfortunately .. the better part.
Loved the commercial from a concept perspective and is soooo over the top. It captures an authentic human response to stupid/malicious product design/marketing by businesses that have lost their way in ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 18, 2000
Pros: there are no pros to this ad.
Cons: promoting guns along with destruction
Summary: I'm sorry i dont get what they are trying to promote here imac or guns i believe that guns should not be in comercials. If you want to show how an imac is affective or defective you should not use a gun to do it. Come on now lets think about this what ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 18, 2000
Pros: features an iMac...
Cons: ...getting shot.
Summary: It's true that epinions.com is based upon just that, opinions, but this commercial has gone where all the business executives went in Apple's 1985 Lemmings commercial, over the edge. And my prediction is that this commercial will have about as much ... read more
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Rated a Helpful Review by the Epinions community
Mar 18, 2000
Pros: Gets attention
Cons: False and misleading
Summary: So what is the point of this commercial? Jay says he uses the gun to get extra awareness and that probably works. You can claim you're an ex-used car salesman and shoot up a Mercedes. Or you can claim you are an ex-MIS and shoot up a Windows 2000 ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 17, 2000
Pros: funny
Cons: way too controversial in light of gun issue in society
Summary: Yeah, sure, it's funny to see someone take out their gun and blow away the object of their frustration one bullet at a time. But, the only message that came across to me in this ad was "if you don't like something, it's ok to shoot it!" ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 17, 2000
Pros: funny, attention getting
Cons: distracts from the message
Summary: This commercial prompts several questions. 1) Is it any good 2) Is it effective 3) Should epinions be doing it. I'll take them in order.
1. It's good. Very good. Who hasn't wanted to shoot their computer? I know I have, both my Mac and my PC. ... read more
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Rated a Somewhat Helpful Review by the Epinions community
Mar 17, 2000
Pros: You show that they are real opinions
Cons: You risk alienating users who like the products
Summary: I believe that you do not have to target any service or product in particular to communicate the concept of your site. Doing it with an iMac runs a double risk. Apple users are fervent believers in the platform they use, and by targeting one of ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 17, 2000
Pros: Gets people bitching about guns, contains plenty of physical humor
Cons: Do TV ads actually work?
Summary: As a 30-second entertainment clip, the commercial delivers as much amusement as old Late Night shows where Letterman would throw lightbulbs off the roof or drive a train through stacked gallons of milk. This is great! Physical comedy, mixed with a ... read more
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Rated a Somewhat Helpful Review by the Epinions community
Mar 17, 2000
Pros: humor
Cons: lack of a message
Summary: I like iMacs. We even own one. Being funny and "memorable" is just not enough. An advertisement should make some positive point about the product and/or deliver some message. This ad did not deliver any message and besides the sarcastic ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 17, 2000
Pros: Sure it's funny...
Cons: ...only because I would never touch a gun.
Summary: I am absolutely the most staunch anti-gun lobbyist you can imagine.
When I was a kid, (then)President Reagan got shot. I had no idea what politics were all about, and I didn't really care. All I knew is that for 24 hours, the news just kept ... read more
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Rated a Helpful Review by the Epinions community
Mar 17, 2000
Pros: None
Cons: offensive, unclear
Summary: I may mot be the person that should comment on this ad because I have spent 18 years creating commercials. But this ad is just bad. Besides all the negative connections with shooting and guns (whichever side you're on doesn't matter - it distracts from ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 17, 2000
Pros: Humor, attention-getter
Cons: unclear endorsement
Summary: If I saw this ad on TV, it would definitely get my attention. The fact that some (or all) Mac users might get offended by this only makes it more controversial, but like Jay said, this is a head-turner.
The only issue is deciphering what this ... read more
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Rated a Helpful Review by the Epinions community
Mar 17, 2000
Pros: Humorous
Cons: Violent
Summary: I'm afraid that anyone shooting anything can be interpreted as violent, whether it's an iMac or a beanie baby. The events of the last year with the shootings in the schools and other gun related violence leaves very little room for anyone depicting ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 17, 2000
Pros: extremely funny attention grabber
Cons: none
Summary: I love this commercial. I can almost say it is my favorite one, and am sad to see it wont be aired at this time. Why do I like it so much? I can relate to it. Everyone I know at one time or another has expressed a threat toward their computer. When ... read more
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Rated a Very Helpful Review by the Epinions community
Mar 17, 2000
Pros: funny, eye ctaching
Cons: some people might have problem with the gun bit
Summary: I love it. This is the kind of commercial that grabs your attention with visual icons people recognize. Who isn't going to notice this add and want to visit the site?! Who cares that there is a gun?! Turn on the news and you see the same things -- at ... read more
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Rated a Helpful Review by the Epinions community
Mar 17, 2000
Pros: He gets his point across
Cons: Using violence!!!!!!!!
Summary: There are plenty of good ads that could be run instead of this. This will promote to kids everywhere that if you don't like something, just grab a gun and shoot it full of holes. I surely will not let my kid watch this ad. I think, if anything, ... read more
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Not Yet Rated by the Epinions community
Mar 17, 2000
Pros: Gets the point across
Cons: Negative publicity isn't worth it
Summary: This should not be part of an ad campaign for Epinions. I agree that it is a terrific piece and really gets the "point" across, but the negative repercussions from actually running the ad on television would not be good for Epinions -- and we ... read more
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