When I watched this commercial I tried to be objective. I pretended that I knew nothing about Epinions.com, and that I did not know what this commercial was going to be for exactly. At the end I was left with a feeling that "Snowboarders rule!" and not that the website Epinions.com was involved at all. I know he mentioned the company once or twice, and then the text came up at the end, but those details were too minimal to have a strong enough impact on me. I confirmed my feelings when I was sitting with my 14 year old cousin showing her around the Epinions.com site. After we watched the snowboarding commercial she said, "Oh! I HAVE seen that commercial on TV before. I didn't even know it was for Epinions.com."
Personally, the tent commercial is my favorite one. Why? Because at the end you are left hearing the tent reviewer guy trying to teach the Mexican speaking workers how to pronounce Epinions correctly. After watching that commercial you are left with "Epinions... Epinions... Epinions..." scrolling through your head.
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