I was left speechless by this ad. This was nothing like I expected. The notice above says that I should focus on the commercial and not broader issues. But I think one issue is highly pertinent to this discussion. It is proven that alcohol is harmful to the unborn child when consumed by the mother. While this commercial discusses O'Douls, a non-alcoholic beer, the message left is that it is okay for expecting mothers to drink beer. I love beer, but I think in that respect the ad is inappropriate, and does not go far enough to emphacize that pregnant women should abstain from alcohol consumption.
The trendy thing for advertisements seems to be to make commercials that leave the viewer wondering what the ad is for until the end. This fits perfectly into that mold. I knew it was an epinions ad, but if I didn't I would have wondered if it was an ad for O'Doul's. I think the ad needs to go further in promoting epinions, and the positives that this site offers. No mention was made of getting paid for your reviews (that I noticed), and no examples of topics available were given.
In my opinion, this ad is just not very good. The backgrounds are very dark and depressing, as is the idea of a pregnant woman in a bar. (And what is the deal with the guy hitting on her? That is really out there.) The product was not given enough exposure, and that should be the main thrust of the ad.
Sadly, in our society, this ad will probably be a big success.
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