I'm sure the manufactures wouldn't want to see this ad on TV, but I think it would definitely get people's attention. I usually don't make small-ticket purchasing decisions based on one or two reviews, but I would definitely factor in reviews on a big-ticket purchase like a minivan. The fact that this commercial gets across that you can review and read reviews on automobiles is a big plus. Also, I'm sure a lot of people would be glad to take up the reviewer on the free-minivan offer.
Driving and cars are also topics that a lot of people would be willing to write about because a lot of people drive or, at least, ride a lot. This is another thing that is likely to attract a lot of people. (It's targeting a large segment of the population.)
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Would visit Shopping.com? Yes