I love the idea for the sierra tent commercial, but the commercial went
on a little longer than it held my interest. It needs some slickening up and perhaps should be shot in a frame or use some other graphic device to
make it a little more eyecatching. A larger more colorful preferably animated graphic at the end of the commercial instead of the paragraph like text presentation. Definitely keep the part where you can't hear
what he is saying because the car wash makes so much noise. The part of the commercial where the man is speaking in spanish left me cold, seemed too scripted to go with the rest of the commercial.






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