My Favorite of the Bunch
Written: Mar 10 '00
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Product Rating:
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Pros: Clever introduction to epinions.com and the type of reviews one might find here.
Cons: I probably wouldn't have cut back and forth as much from inside tent to outside the tent.
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| leelarperk's Full Review: Tent |
If epinions could only run one of these commercials, "Tent" would be the one to run. I really liked this one a lot from beginning to end. The commercial begins cleverly enough with a man explaining that he is reviewing tent. As the commercial proceeds, he explains a little about the tent and it's potential uses. The tent is buffeted about by a strong storm with what appears to be rain and high winds. Clever editing reveals that man and tent are in the back of a pick up truck and are being driven through an automatic car wash.
This commercial operates on a couple of different levels. It obviously introduces the viewer to epinions.com, but it also demonstrates by it's ending that epinions.com is literally everyman's review site. The nature of the "test" being performed on the tent is clever enough to have come from Madison Avenue, while conveying the simple, folksy nature of the reviews found on the site. The end bit does much to communicate that all are welcome here, and I imagine that upon repeated viewing, this commercial will do much to increase interest in epinions.com.
Recommended:
Yes
Would visit Shopping.com? Yes
Increase or decrease trust in Shopping.com? Increase
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Epinions.com ID:
leelarperk
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Member: Desmond Perkins
Location: Shreveport, LA
Reviews written: 15
Trusted by: 10 members
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