This ad was not quite as dumb or tasteless as the tent ad or the shooting gallery ad, which is not saying a whole lot. But at least they were moving in the right direction. The woman is not hard to look at, but still looks like a "regular" person. She is demonstrating a device that I would imagine many women have an interest in, and she reads the opinion with the right mix of humor and seriousness.
However, what's with that HUMMING? I know it's the noise that the pump makes, but you can barely hear her review over the buzz of the product. Can't they edit that down in the final commercial somehow?
I'm not sure if I really want to watch a woman demonstrate a breast pump device for 30 seconds, but overall the spot at least makes me somewhat curious to take a look at this web site. It also doesn't make the writers look like a bunch of flakes.
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