If you write titles for your epinions you must read this!

Mar 7, 2000    Write an essay on this topic.




When I write reviews and epinions the first thing I do is decide what I am writing about. The next thing I do is think of a title. Normally my title will set the tone of the entire article. This works well for me, but will not necessarily work for you. Everyone is different (thank goodness) and will come upon their titles differently. Some will do it like me, some will write till their title 'comes' to them, some will write the entire article and then read it and pick a title out of a pertinent fact or sentence within the review.

I actually thought of my title for this review weeks ago but I spent the last few weeks scouring epinions for good titles (in my opinion of course), and have tried to identify what makes these titles good so I could disect it for people who want help in writing the best titles possible for each and every review.

If anyone sees a title of theirs they want removed from this review, please leave me a comment, it will be removed as soon as possible.

Although your title won't normally make or break your review I think we can all agree that the title can significantly impact the success of a particular review by making a reader choose your review over another. But how do we choose a good title? What makes a title good?

There are many aspects of a title that can make it good; humor, identification with the product or reader, cuteness, clarity and so much more, but I think the one single identifying mark of a good title is one that makes the reader interested in the review before she or he ever clicks on the link. Here's how I think this can be done:

State your title as a point to be proven
You are writing your review because you believe something should be done, should not be done, or should be done a certain way. If your title states this as a point you will prove within your article then the people who agree with you will read it to support you, the people who disagree with you will read it to disprove you, and the people who don't feel either way will read it to learn more.
good examples

A Thorough Explanation On Why Members NEED TO VOTE! a review on "revealing your ratings" by shauncool.
An Allowance Is A Great Way To Teach Your Child About The Value Of Money a review on "Allowances" by Couponaholic.
If you only own one CD, this should be the one a review on "Machina: the Machines of God - Smashing Pumpkins" by annasfiance.


Make your title a call to action on the part of the reader
According to all the marketing classes this is how you get people to buy your product (call now!) so why couldn't it get people to read your reviews? Tell them to do something and they will read your words to see if you really know what you are talking about or not.
good examples

If you write it, they will come. Write it well and they will come back a review on "Things to do when writing a review" by conradd.
Start Now or Pay Later: Teach your Children Well a review on "Credit and kids" by Netkat.


Write a title that intrigues the reader
This is a good one - it will make your reader want to know what your reveiw says because the title is just so fascinating or mysterious or unusual.
good examples

Would you trust just anyone who knocks on your front door? a review on "building your web of trust" by Couponaholic.
Looking for a Beach or a Human Parking lot to Stand in a review on "Myrtle Beach" by marvienhill.
Hi! This is your computer calling... a review on "Callwave" by MADYL.
Is "Hip Belgian" an Oxymoron? You decide... a review on "Waterloo restaurant" by kboo.
mIRC the only irc client that will clean your toilet a review on "mIRC" by Pyroice.
Pass Me a Fork, I'm Having a Guinness a review on "Guiness Stout" by lap0530.


Show an essential point of the product you are reviewing in the title
If there is one thing about your product or item you are reviewing that really makes it stand out - incorporate it into your title. It will draw people in to find out why that point is so important.
good examples

Garlic anyone? a review on "Wolfgang Puck Cafe - Sunset Boulevard" by BigBob51.
A smiley face for the car...made out of tortilla dough! a review on "Houston" by Bonies7.
Fisher Price's Traveling Toy a review on "Little People - Eddie's doctors visit" by forkids.


Say something shocking
Shock and controversy will always get peoples attention. I wouldn't advise using this gratuitously, but it has its place.
good examples

I keep a gun under my seat a review on "How to drive" by chrisbickel.
I Would Rather Get Beat With A Stick Than Travel Spirit A. ! a review on "Spirit Air" by jamesklayer.
You Name It, I Threw It Up a review on "Morning Sickness" by cornelia.


Make your title funny
Funny is good, everyone likes to laugh!
good examples

Who's General Failure and Why's He Reading My Disk? a review on "Developing computer skills" by urwiller.
Who needs all that nasty enamel anyway? a review on "Telodyne Sensonic Plus" by cowboydj.
Call me Raaaaalph! a review on "Morning sickness" by Shalott.


Use the product's name or current social trends for a catchy title
Most of us watch TV or listen to the radio, and a catchy title that mentions something we know about makes us identify with the product immediately, making us more likely to click on that review.
Good examples

Xena would approve a review on "The Hero and the Crown" by ebolles.
Money for Nothin, and the Clicks are Free a review on "AllAdvantage" by urwiller.
Livin' La Vida LUXURY a review on "Bellagio" by kornell_911.
iHated a review on "iMac" by ame0120.
Reliability is spelled P-r-e-v-i-a a review on "Toyota Previa" by eatyerpeas.
Put the Fun in ReFunding! a review on "Refunding makes cents" by Karen_Myers.


Relate what makes the product special to you
You can't go wrong with your title if you share what makes the item or product special to you. Other people want to share that experience with you or have that same experience themselves.
good examples

I met My Husband There! a review on "Legend of the Lion King" by hephep1.
The Very Unimpressed Parent a review on "the very busy spider miniature book" by BeeCharmer.
How I got my girl with that sexiest car in the world ! a review on the "Alpha Spider" by entchen.


Say something simple but true about the item or product or idea
This is a very simple but powerful way to title your article. It is the best way to go if you can't easily come up with a title - because you won't have to force it and it won't sound contrived. Try and use what it does, or what is the best or worst feature.
good examples

The Amazing Amazon.com-they aren't just books anymore! a review on "Amazon.com" by mom2mykids.
No More Diaper SMELL a review on "Mondial Diaper Genie" by gulbugg.
Thorough enough to be essential. a review on "the only Astrology book you'll ever need" by rebelgrrl.
NEC Notebooks? Not perfect, but not bad. a review on "NEC notebooks in general" by naughtius.


One question some people have is "Should I put the name of what I am reviewing in my title to make the review come up more in the search engines?" According to on category manager, the answer is "There is no need to do that, epinions will do everything in their power to have all the pages optimized for the search engines. I still feel it can't hurt though and will do it whenever practical.

Thanks for reading, I hope this helped you at least a little!

Lisa



Read all comments (23)|Write your own comment
Write an essay on this topic.

About the Author

joli
Epinions.com ID: joli
Location: Keaau, HI
Reviews written: 126
Trusted by: 389 members
About Me: That is my son Joseph in the picture.