About Comments: Even though I am "new" to this particular forum, I am noticing that more an more reviewers who read other's product reviews tend to "grade" the review & reviewer. This is not what the comment area is for.

According to the guidelines for writing a comment, it is solely to be written on the product:

*Focus on helping others make a buying decision *Makes a recommendation to shoppers *Relevant to the stated product/topic *Easy to read/understand *Details about the product shoppers would find useful

Nowhere does it say to "grade" or "review" the reviewer... But only add additional comments to the review itself about the PRODUCT.

I have seen more than 98% of the comments be personally aimed toward the reviewer on how well the review was written, and nothing at all about the products. According to the guidelines, this is not correct to do.

Personally, I find this action to be "snobby" and in bad form on the part of the person leaving the comment. Just my honest opinion. About my reviews: I have been military for 20 years, and more of a technical writer... though I feel these reviews are not meant to be technical manuals with ingredients, packaging, and graphics descriptions. That, to me , has nothing to do with an opinion of the product and its performance. When I visit a review, I want to know if someone likes it and why, if they don't like it and why.. as well as does this person feel the product deliver what is promised in the company's advertising so that I can make an educated decision on whether or not it is worth the price. This is the reason I do not bog down the review reader's time with a lengthy review that includes the company, its doctrine, packaging, etc. I strive to stay on topic, and make the review as short, sweet, and to the point as possible, while delivering the pertinent information. I have received comments from other reviewers who insist I need to make my reviews much longer. I'm sorry, I'm not going to do that.

I have visited a couple of reviewers who seem to feel really obligated to write about every single little frivolous detail about products. Personally, I have a hard time making time to read lengthy reviews... I find myself skimming over 98% of it... I find there is a lot of information that talks about the company, ingredients read off the box, etc., that I do not find relevant in whether or not I would like/purchase the product, and its performance in respect to advertising.

When I read a review, I am imagining myself sitting in front of that someone, with cup of coffee in hand, asking how they like a product. All I want to know is if they like it and why.... and if they don't, why. I want to "take a few sips of coffee while hearing the review, not ending up making 2 pots."